About the Team
At Rapid7, the Digital Media Strategy team is at the forefront of transformation-redefining our global programs and expanding our reach while fostering deeper collaboration across functions. As we elevate strategies and establish centers of excellence, our Digital Strategy team serves as the hub for paid and organic programs, driving impact across the entire buyer journey.
We're focused on elevating our digital presence by refining existing channels, testing new opportunities, and ensuring a seamless, customer-centric brand experience at every touchpoint. By strengthening our position in adtech, martech, data analytics, and customer insights, we aim to enhance performance, foster innovation, and create a more integrated marketing ecosystem globally..
This role will play a key part in unifying strategies, streamlining execution, and collaborating with marketing stakeholders to drive growth and efficiency. We are a hybrid team, with team members based across the globe, embracing flexibility and innovation to achieve our vision.
About the Role
At Rapid7, our Digital Media Strategy team is transforming how we engage with global audiences, and we're looking for a Digital Marketing Manager to help us scale and optimize our strategies across EMEA and APJ. This role will focus on driving regional impact by refining and executing paid media strategies aligned to overall strategies and tailored to local market needs.
In this role, you will:
- Lead regional paid media execution for EMEA and APJ, ensuring strategies align with global goals while being locally relevant.
- Optimize paid search and paid social campaigns to drive awareness, engagement, and pipeline growth across key markets.
- Collaborate with regional stakeholders to develop localized digital strategies that resonate with target audiences.
- Test and scale new opportunities, channels, and creative approaches to enhance performance.
- Leverage data and insights to refine targeting, messaging, and budget allocation for maximum impact.
- Work cross-functionally with country leads, sales, marketing, content, and analytics teams to ensure a seamless and consistent customer journey.
- Stay ahead of industry trends in adtech, martech, and regional digital behaviors to inform strategy and innovation.
The skills you'll bring include:
- Understanding of marketing and sales funnel metrics having worked in a B2B sales oriented organization.
- Experienced in regional marketing, understanding the nuances of EMEA and APJ markets.
- Familiarity with top digital platforms such as Google Ads, LinkedIn, etc.
- You have bias for action, not afraid to initiate change and can effectively manage multiple priorities while also comfortable working in a rapidly changing environment.
- Learning mindset with willingness to embrace change, work through challenges, seek new opportunities to grow personally and professionally.
- Process and data oriented. The role requires creation of new processes, data insights and strong ability to evangelize ideas and plans across teams.
- Proficient knowledge of Google Analytics 4 and Ad Platforms
We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
About Rapid7
At Rapid7, we are on a mission to create a secure digital world for our customers, our industry, and our communities. We do this by embracing tenacity, passion, and collaboration to challenge what's possible and drive extraordinary impact.
Here, we're building a dynamic workplace where everyone can have the career experience of a lifetime. We challenge ourselves to grow to our full potential. We learn from our missteps and celebrate our victories. We come to work every day to push boundaries in cybersecurity and keep our 10,000 global customers ahead of whatever's next.
Join us and bring your unique experiences and perspectives to tackle some of the world's biggest security challenges.
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