Director of Brand Marketing

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 560 properties across more than 58 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.

Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.

Minor Hotels is seeking an influential Director of Brand Marketing to join our growing team at our Corporate Office in either Brisbane or Sydney. This newly created national role is a rare opportunity to drive the evolution of our brand across Australasia, leading the development of integrated campaigns, public relations, and brand strategies that connect with our audiences and reflect our hospitality ethos.

Please note: To be considered for this role, candidates must have prior experience in the hospitality or hotel industry and be available for frequent domestic and international travel.

About the Role: 

As Director of Brand Marketing, you will play a pivotal role in shaping the Minor Hotels brand across the region. This role will partner closely with operational and commercial leaders to deliver a consistent, high-impact brand experience across all customer touchpoints. You'll bring a strategic and data-informed approach to operational brand execution, guest experience, and internal brand engagement.

You’ll be a key brand ambassador leading the charge on marketing innovation, embedding brand values across our hotel teams, and ensuring our brand not only meets but exceeds guest expectations.

Key Responsibilities Include:

• Lead the development and delivery of regional brand marketing strategies, ensuring alignment with global brand direction and business objectives.
• Champion operational brand success, maintaining brand consistency and elevating the guest experience at every stage of the customer journey.
• Collaborate across departments to deliver brand transformation programs and hotel openings that bring our brand promise to life.
• Manage and grow Minor Hotels’ social media presence across all platforms in line with regional and global brand strategies.
• Drive earned media exposure and brand storytelling through public relations, influencer activity, and partnerships.
• Implement performance tracking tools and brand metrics to measure the success of initiatives and inform future strategy.
• Develop and deliver internal tools, training, and guidelines to support brand alignment across all hotel properties and departments.

You are a strategic brand marketer with a deep understanding of the hospitality industry and a passion for creating meaningful guest experiences. You thrive in dynamic, fast-paced environments and are comfortable managing multiple stakeholders and projects across regions.

• Qualifications in Marketing, Communications, or a related field.
• Minimum 6 years of experience in brand marketing or brand leadership roles, ideally within the hotel or hospitality sector.
• Strong track record in designing and executing omnichannel brand campaigns, including social, influencer, and PR strategies.
• Proven ability to work cross-functionally and translate business objectives into actionable brand initiatives.
• Demonstrated experience managing internal and external teams, including agencies and creative partners.
• High-level stakeholder engagement skills and ability to influence at all levels of the business.
• Willingness and ability to travel regularly, both domestically and internationally.
• A collaborative, innovative mindset and a commitment to continuous improvement.

at Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

• Competitive Compensation: A highly competitive, negotiable remuneration package tailored to your experience and expertise.
• Career Development: Comprehensive professional induction and ongoing training to fuel your career progression, plus potential financial support for education aligned with Minor Hotels’ business needs (eligibility applies).
• Exclusive Discounts:
  • 50% off accommodation at all Minor Hotels brands across Australasia, with a 20% discount for friends and family.
  • Discounts on international accommodation, food and beverage outlets worldwide.
  • Savings and cashback at over 400 popular retailers in Australia and New Zealand
  • Discounts on entertainment and experiences.
  • Discounted furniture purchases to enhance your personal space.
  • NIB insurance discounts for added financial security.
• Leave Benefits: Generous paid leave, including parental leave and birthday leave.
• Wellbeing and Support:
  • Access to Uprise Employee Assistance Program (EAP) and tailored wellness programs.
  • Exclusive benefits at Elysia Wellness Retreat, including accommodation, dining, wellness activities, spa treatments, and one-on-one wellness consultations.

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.