Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Job Description
NBCUniversal is a global leader in media and entertainment. We're seeking a Commercial and Marketing Director to lead and execute our commercial and marketing strategy across APAC. This role requires a commercially focused, creatively minded leader with proven experience across media agencies, brand marketing, content creation, events and revenue generation.
The successful candidate will lead the intersection of creativity and commerce-working with sales and marketing teams to deliver premium partnerships and branded content solutions that drive results and uphold NBCUniversal's brand values.
Key Responsibilities
Strategic Leadership & Execution
- Execute the overall commercial and marketing strategy across sales and marketing teams, aligning with regional and global priorities.
- Build integrated go-to-market strategies that combine creativity, audience insights and revenue driving outcomes.
- Leverage digital and social opportunities for promotional and commercial solutions.
Commercial Development
- Lead the development of commercial partnerships that deliver measurable results.
- Support commercial revenue growth by proactively identifying client challenges and packaging custom solutions that blend creativity, performance and innovation.
- Collaborate with partner sales teams to ideate and package innovative media solutions that meet client objectives across TV, digital and social platforms.
- Identify and develop compelling branded content solutions that integrate seamlessly with NBCUniversal's media assets
- Collaborate with production teams and influencer/talent partners to bring branded content to life with authenticity and scale.
- Support the senior director in commercial strategy planning, forecasting, and sales reporting.
Marketing & Brand Strategy
- Lead high-impact marketing campaigns that enhance the visibility and engagement of NBCUniversal brands.
- Maintain and elevate brand integrity, ensuring all activity aligns with global brand guidelines and values.
- Research, test and implement new trends, technologies and best practices across digital and social to remain relevant to our audiences and create commercial opportunities.
Content & Event Management
- Oversee the development and execution of branded content campaigns, ensuring seamless collaboration between brand, talent, production and sales teams.
- Lead strategic planning and delivery of trade and consumer-facing events that strengthen partner relationships and elevate brand presence.
- Ensure events are commercially viable and executed to the highest standard, supporting sales and marketing objectives
Team & Operational Leadership
- Lead and inspire a cross-functional team across sales and marketing, ensuring operational excellence, collaboration and high performance.
- Cultivate a culture of innovation, ownership, and creativity within the team.
- Review internal efficiencies and lead strategic planning across team in campaign execution and delivery.
Performance & Reporting
- Define and track KPIs across platforms to measure commercial success and campaign impact.
- Build robust ROI modelling to demonstrate value to clients and inform future investment in digital and social programs.
- Analyse campaign performance and insights to continually optimise go-to-market strategy and commercial offerings.
Qualifications
- 8+ years of experience in media, marketing or commercial roles within a media agency, broadcaster or publisher environment.
- Strong experience in both client and agency-side roles is highly beneficial.
- Demonstrated success in creating branded content solutions and partnerships that integrate with media, talent and social platforms.
- Proven experience working with influencer/talent to develop and deliver content campaigns in collaboration with production teams.
- Strong understanding of the Australian media and advertising ecosystem, including digital platforms, audience data, and content consumption behaviours.
- Experience managing PR, partnerships and event activations as part of a broader marketing function.
- Experience with analytics tools, campaign performance metrics and ROI tracking.
- Ability to think creatively and commercially - balancing brand integrity with sales objectives.
- Excellent client-facing skills and the ability to confidently present to internal and external stakeholders.
- A collaborative leadership style, with experience leading cross-functional teams and working across time zones and departments.
Why Join Us
At NBCUniversal, you'll join a global leader at the cutting edge of content and commerce. You'll work with a dynamic and passionate team, and you'll be empowered to make an impact-through smart thinking, creativity, collaboration and innovation. This is a rare opportunity to help shape the future of premium media across APAC.
Key Skills & Knowledge
- Strategic thinking with a commercial lens
- Creative campaign ideation and innovation
- Branded content development and influencer engagement
- People leadership and cross-team collaboration
- Knowledge of digital & social media monetisation
- Understanding of production workflows and timelines
- Strong communication, pitching and storytelling skills
- Highly organised with an ability to manage multiple projects
- Proficient in marketing and sales tools, analytics and reporting platforms
- Knowledge of media metrics and ROI methodology
- Effective and collaborative Team leader
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
