The Director of Growth will oversee growth strategies, manage marketing operations, and drive revenue growth through product-led initiatives and experimentation.
Tracksuit is on a mission to make brand tracking beautifully simple, affordable and always-on — and we’re proud to be working with some of the world’s most impressive brands to bring transparency and ease to brand measurement.
We’re looking for an ambitious, strategic and hands-on Director of Growth to take ownership of our entire growth model — and lead us into our next phase of scale 🙌. You’ll work across the full customer lifecycle, helping drive smarter acquisition, better activation, deeper engagement, and meaningful expansion. Your sweet spot is where creativity meets experimentation, and where short-term impact ladders into long-term growth.
You’ll be joining our senior leadership team, working closely with our Head of Marketing and collaborating across product, design, engineering, sales and operations. This is a high-impact role, ideal for someone who thrives in a fast-moving environment and has been part of scaling a B2B SaaS business from ~$20M to $100M+ ARR.
As our Director of Growth, you’ll report to our Head of Marketing and you’ll be responsible for:
- A cross-functional marketing leader responsible for driving revenue growth through full-funnel marketing — from pipeline generation to activation and lifecycle optimization. This person straddles the line between demand gen ownership and product-led growth enablement
- Foster a culture of growth thinking and rapid experimentation, championing the adoption and testing of emerging tools, tactics, and technologies across teams.
- Take full ownership of our website — we use a headless CMS, and are building a global digital experience that balances personalisation, localisation and performance
- Work closely with our product team on usage-based and product-led growth strategies
- Collaborate with sales and marketing to connect self-serve and sales-assisted growth motions
- Track key growth metrics like CAC, LTV, retention, payback and activation — and make data-led decisions to move them in the right direction
- Lead and grow our small but mighty team — currently a senior growth marketer, brand partnerships manager and engineer, plus performance marketing agency support
You’ll be a great fit if you have:
- 5+ years in demand generation or growth marketing, with 5+ years in a senior leadership position
- Successfully scaled a B2B SaaS business from ~$20M to $100M+ ARR
- Deep experience across acquisition, activation, lifecycle and expansion — and know how to connect the dots between brand, growth and product marketing
- A builder’s mindset — you’re happy getting your hands dirty, testing new ideas, and iterating quickly
- Proven experience leading, growing and inspiring high-performing teams
- A strong grasp of SaaS metrics and economics — and the ability to translate numbers into action
- Experience building and scaling global websites and digital growth programs
- Bonus points for experience with lifecycle automation, usage-based monetisation, and AI/LLMO-led workflows
Why we think you’ll love working at Tracksuit:
- Tracksuit is one of Australasia’s fastest-growing startups — and at just under 4 years old, we’re already partnering with 800+ amazing brands across the US, UK, AU and NZ including MyFitnessPal, Steve Madden, Bondi Sands, Athletic Brewing and many more.
- We’re building the common language for brand — and we’re doing it with a globally distributed, tight-knit, and ambitious team. We’re all about transparency, trust, learning, and building something we’re proud of.
- 🐾 FYI - We’re pet-friendly in principle and practice — with the occasional four-legged visitor adding to the charm, not the chaos.
- You’ll join a passionate team on a rocket ship growth journey, with opportunities to shape the future of our product, company and culture. You’ll get competitive pay, meaningful equity, generous leave, flexible working and a genuinely supportive, fun team to do your best work with.
Here’s a few things we think make Tracksuit a great place to work:
⦿ Compensation: Competitive market-rate salaries. We’ve also got a fully transparent compensation framework, so everything’s out in the open.
⦿ Equity: Every Trackstar gets a slice of the pie through our ESOP program.
⦿ Wellbeing perks: 6 weeks paid leave, an annual wellness bonus, 401k, and access to top tier EAP services.
⦿ Parental support: 12 weeks paid parental leave for all parents, extra support for IVF, and a phased return to work.
⦿ L&D budget: $1000 per year to spend on your own learning and development — plus heaps of internal opportunities for growth.
⦿ Flex where it counts: We’re office-first, with stunning hubs in NYC, London, Sydney and Auckland — and we support flexibility in how you manage your time.
But don’t take our word for it! You’ll be joining the:
Mumbrella Marketing Company of the Year 2022
HRD Employer of Choice <200 Staff 2024
NZ Hi Tech Awards, Emerging Company of the Year 2024
AFR Best Place to Work Media and Marketing (4th place) 2024
Digiday Worklife 2025 awards:
Most Passionate Employees: Tracksuit Fuels Brands – Passionate Employees Fuel Tracksuit
Most Transparent Culture: Tracksuit, Where Transparency Keeps Us on Track
👉 We are committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives.
Top Skills
Ai/Llmo-Led Workflows
B2B Saas
Headless Cms
Lifecycle Automation
Similar Jobs
Fintech • Financial Services
The Market Growth Director will lead strategies to drive product sales and advisor participation, collaborating with leadership and advisors in Wealth Management.
Top Skills:
Finra Series 63Finra Series 65Finra Series 7Investment SalesWealth Management
Fintech • Financial Services
The Market Growth Director at Wells Fargo leads sales strategies, collaborates with advisors, and facilitates financial growth through visibility and expertise in wealth management.
Top Skills:
Financial Product KnowledgeFinra Series 63Finra Series 65Finra Series 7
Fintech • Financial Services
The Market Growth Director drives product sales in Wealth Management by engaging with advisors and leadership, developing sales strategies, and providing expert guidance on financial solutions.
What you need to know about the Sydney Tech Scene
From opera to comedy shows, the Sydney Opera House hosts more than 1,600 performances a year, yet its entertainment sector isn't the only one taking center stage. The city's tech sector has earned a reputation as one of the fastest-growing in the region. More specifically, its IT sector stands out as the country's third-largest, growing at twice the rate of overall employment in the past decade as businesses continue to digitize their operations to stay competitive.
