Director, Lifecycle Marketing

We’re looking for a data-driven, results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full customer journey for Navan’s products. This role is pivotal in driving remarketing, and cross-sell programs that maximize customer engagement, retention, and lifetime value.

As the Director of Lifecycle Marketing, you will be responsible for our owned marketing channels—including Email, Push, SMS, In-Product, and In-App messaging. You’ll define the vision, set the roadmap, and oversee execution of lifecycle initiatives that directly influence revenue.

You’ll work closely with Product, Data, Brand, and Marketing Operations and Account Management teams to drive cross-functional alignment and impact.

What You'll Do

• Lifecycle Strategy & Vision: Architect and lead the end-to-end lifecycle marketing strategy to support engagement, retention, and cross-sell. Build and prioritize a roadmap that drives revenue, improves usage rates, customer retention, and LTV
• Advocate: Champion the resourcing, tooling, and prioritization required to unlock the role’s full growth potential
• Tell Compelling Stories: Serve as lifecycle marketing’s storyteller — partner with Brand and PMM to shape tone, voice, campaign themes and proof points used across email, in-app, web and SMS.
• Collaborate: Work cross-functionally with Account Management , Product Marketing, Revenue Operations, Sales, Engineering and Data team to embed lifecycle logic across the customer experience
• Design, execute & Optimize: Oversee the development and launch of automated and manual campaigns across email, and in-app channels. Ensure campaigns are timely, personalized, and aligned with product and business priorities
• Segmentation & Personalization: Build sophisticated targeting strategies using behavioral, demographic, and transactional data. Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities
• Testing & Experimentation: Own a robust testing agenda across creative, messaging, and audience strategies. Leverage AI tools and predictive modeling to continuously improve campaign performance
• Performance Analysis & Reporting: Define and track KPIs across lifecycle programs. Deliver actionable insights to senior leadership and continuously refine strategy based on performance data
• Compliance & Best Practices: Ensure all campaigns adhere to regulatory standards and industry best practices, with a strong focus on customer privacy and data protection
• Build guidelines and best practices to minimize bot activities and maximize impact

What We’re Looking for: 

• You hold a Bachelor’s degree in Marketing, Business, Communications, or another relevant field; an MBA or advanced degree is a plus.
• You bring 12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel  or technology sectors.
• You are skilled in translating data into strategy. Comfortable owning KPIs and presenting insights to executive stakeholders.
• Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP, etc.
• Demonstrated experience in developing messaging frameworks, writing campaign copy, and co-creating communication assets (email, push, in-app, SMS).
• Collaborative Leader: Strong communicator and cross-functional partner. Able to influence across Product, Data, Brand, and Growth teams
• Testing Mindset: Data driven and passionate about working at the intersection of product, marketing and engineering to drive  experimentation and optimization.
• Experienced in A/B testing, multivariate testing, and scaling winning strategies.
• You excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills.
• Excellent verbal and written communication skills with a strong ability to craft clear, compelling narratives and present them to senior leadership and cross-functional stakeholders.