The E.W. Scripps Company is seeking a Director, Revenue & Category Growth to join our team. This individual will partner with the Sr. Director, Local Media Sales to drive all revenue at Local Media stations through strategic partnership development with emerging brands and advertisers to ensure key revenue growth. Provide consulting on the go-to-market strategy for the varied sales channels and categories to ensure sales budgets are met and exceeded.
WHAT YOU'LL DO:
- Collaborate directly with sr. director, local media sales ,station general managers and directors of sales to integrate applicable local media category strategies across Scripps enterprise.
- Play an active role in account targeting, sales strategy, and proposal generation, ensuring alignment with local sales management.
- Conduct market visits, engaging with sales teams, general managers, and other key department heads on a regular basis.
- Drive visibility in local markets, maintaining relationships with key agencies, brands, and industry stakeholders.
- Track and help implement sales strategies and tactics with station sales directors to achieve special opportunities, new business, core, and digital goals tied to key categories.
- Identify training needs in partnership with LL&D for the sales leaders and employees, including all aspects of local, digital, national, and networks as it pertains to key categories of business.
- Track sales activity key performance indicators to meet ad sales revenue and profit goals.
- Establish effective communication methods to distribute information across the division and to identify station best practices.
- Perform other duties as assigned.
WHAT YOU'LL NEED:
- BS/BA in related discipline preferred or equivalent years of experience
- Generally 10+ years of experience in related field preferred
- Prior managerial experience preferred
WHAT YOU'LL BRING:
- Expert knowledge of all facets of broadcast and digital sales and marketing
- Understanding of strategic account management, ratings, and digital execution
- Proven track record of developing high performing sales teams, skilled at personnel development with the ability to coach and facilitate
- Advanced oral and written communication skills
- Effective in a variety of formal presentation settings both inside and outside the organization
- Advanced computer skills including Microsoft Office
- Proven ability to manage multiple tasks in a fast-paced environment
- Must maintain integrity in all business dealings
WORK ENVIRONMENT:
- Up to 60% travel required
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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
