Dynamics Lifecycle Marketing Manager

The Dynamics Lifecycle Marketing Manager will drive data-driven marketing strategies, ensuring seamless integration of technology and creativity to deliver exceptional customer experiences.

In this role you will have the opportunity to play a pivotal role in designing, executing, and optimising personalised customer journeys across B2C and B2B channels, including email, SMS, and web.

Key Deliverables;

Campaign Development & Execution

• Design, execute, and optimise end-to-end lifecycle campaigns across B2C and B2B segments using Dynamics 365 Marketing.

• Translate business requirements into technical solutions within Dynamics 365 Marketing, collaborating closely with Data & Technology teams to maintain compliance with organisational and industry standards.

• Develop personalised, timely, and impactful messaging, ensuring seamless cross-channel experiences (email, SMS, web).

• Manage audience segmentation, targeting, and contact rules to optimise engagement and retention.

• Ensure compliance with digital marketing best practices, data security standards, and privacy regulations (e.g., Privacy Act, Spam Act).

Optimisation & Innovation

• Develop testing strategies, including A/B and multivariate, to continuously improve engagement and conversion metrics.

• Identify new opportunities for optimisation, leveraging data insights and cross-functional collaboration to enhance performance.

• Stay informed on emerging trends in Dynamics 365, marketing automation, personalisation, and lifecycle marketing.

Reporting & Insights

• Analyse campaign performance using tools like Power BI and Dynamics 365, presenting actionable insights to stakeholders.

• Showcase key learnings and insights to influence future strategy and decision-making.

Qualifications & Experience;

• Bachelor’s degree in marketing or a related field.

• Intermediate experience in Lifecycle Marketing, CRM, or Marketing Automation roles.

• Proven expertise in campaign strategy, execution, and performance analysis using Microsoft Dynamics 365 Marketing or similar platforms (e.g., Braze, Marketo, HubSpot).

• Technically savvy, with experience in all aspects of campaign creation and lifecycle management.

• Strong attention to detail and a passion for creating exceptional customer experiences.

• Ability to identify opportunities, develop actionable plans, and manage implementation from end to end.

• Data-driven mindset with a strong foundation in testing strategies and performance analysis.

Key Stakeholders

• Chief Customer & Marketing Officer

• Commercial Team

Employee Benefits

We have a long list of benefits to suit your needs. On the clock, and off it. Here are a few favourites.

• Birthday leave: Enjoy a day off on your birthday, because you deserve it.

• Health and wellbeing leave: Take some well-deserved ‘me’ time, because your health comes first.

• Volunteering day: Make an impact with a day dedicated to giving back to the causes you care about.

• $500 ergonomic equipment reimbursement: Invest in comfort and productivity with support tailored to your work setup.

• Recruitment referral program: We want to find and hire the best talent in the market, and we want to reward you with a payment of up to $5,000 for helping us identify and personally endorse high-calibre candidates you believe would be a great fit to come and work for us.

• Employee rate program: When you’re part of the Angle Auto Finance team, you’ll gain access to our best auto finance rates with your next car purchase—just another way we’ve got your back.

• Paid parental leave: Be there for life’s most important moments with time to support your growing family.

• SPARK: The employee benefits program that gives you everything from discounts to wellbeing support.

• Purchased annual leave: Gain extra flexibility by purchasing additional leave.

• Diversity flex leave: Our people have the flexibility to observe culturally significant days by choosing an alternate day that better aligns with their cultural values.

We'd love to hear from you

Select the 'Apply' button above to send your resume through to the Talent Acquisition team.

Angle Auto Finance is committed to attracting, retaining and strengthening the performance of a diverse, equitable and inclusive workforce. It is our commitment to ensure equal employment opportunities without discrimination or exclusion on the basis of cultural heritage, colour, religion, citizenship status, age, sex, sexual orientation, gender identity, or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information or any other basis protected by law.