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Verkada Inc

Senior Field Marketing Manager (Federal / State)

Posted 3 Days Ago
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Washington, DC
Senior level
Washington, DC
Senior level
The Senior Field Marketing Manager will strategize and execute marketing initiatives for the federal sector, partnering with sales teams and partners to drive pipeline growth. Responsibilities include planning events, engaging federal customers, and managing strategic marketing programs aimed at the public sector.
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Who We Are

Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.

 

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

 

Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 28,000+ customers across 70+ countries.

Field Marketing Manager

You will define the solutions focus areas, strategic direction and marketing and demand generation needs to create a pipeline specific to Federal prospects. You will work with partners to develop a best-in-class ecosystem of security expertise. And you will drive and insure customer success, engagement and loyalty in the Federal/Pubsec market.
Roles / Responsibilities

  • Own the development and execution of the field marketing strategy for the federal market, including civilian, defense and intelligence sectors
  • Execute strategic events and campaigns to drive net new pipeline and support sales
  • Work with top partners to plan and execute joint programs to drive growth against quarterly goals.
  • Drive local, thought leadership events and lunch & learns to engage the community on the topic of physical security
  • Work closely with the federal sales team and leadership to understand specific market priorities and inform and shape prospect-facing field programs contributing to pipeline and opportunity creation
  • Ability to travel up to 50%

Required Skills and Experience

  • 7+ years of B2B marketing experience with 3+ years experience in the Federal Civilian public sector market.
  • Deep understanding of federal personas and the federal purchasing and procurement process
  • Strong ability to logistically execute on multiple concurrent events  that require effective pre/during/post motions and communication among cross-functional teams
  • Experience working with channel and strategic partners to plan and execute on programs that achieve excellent results
  • 0 Inbox mentality 

Related Skills

  • Salesforce.com and Marketo/Hubspot
  • Social media platforms and monitoring tools
  • Ability to understand business measurement, sales process and pipeline mechanics

Annual Pay Range

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$100,000$153,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Your application will be handled in accordance with our Candidate Privacy Policy. 

Top Skills

Hubspot
Marketo
Salesforce

Verkada Inc Sydney, New South Wales, AUS Office

1 Castlereagh Street Level 21, Sydney, NSW, Australia, 2000

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