The General Manager will be responsible for driving the growth and profitability of the Trinny London brand in the Australian market. This is a pivotal leadership role demanding a strategic and hands-on executive, experienced in driving brand growth and marketing success within a dynamic, high-growth retail and e-commerce hybrid. The successful candidate will be a passionate advocate for the brand, with a proven track record of delivering exceptional results in a fast-paced, dynamic environment. This role involves travel across our HQ in London and to our six stores in Brisbane, Sydney, Melbourne, and Perth, making Sydney or Melbourne the ideal base for candidates
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
Our Values
We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.
We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.
The Role
Your daily to-dos might look like this:
Key Responsibilities:
- Drive Australian market growth & profitability through strategic planning and P&L ownership.
- Conduct thorough market analysis to identify opportunities and challenges, adapting strategies accordingly.
- Develop and manage the annual budget, forecasting sales, expenses, and profitability.
- Provide regular reporting and analysis to the Managing Director, highlighting key performance indicators and insights.
- Build brand awareness and customer loyalty with localised, digital-first marketing strategies.
- Lead innovative marketing campaigns that reflect the Trinny London brand and resonate with the Australian consumer.
- Manage PR and communications to enhance brand reputation and generate positive media coverage.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Optimise the e-commerce platform for seamless customer experience and drive online sales.
- Work with our global team to drive traffic and conversion through SEO, SEM, social media advertising, and email marketing.
- Analyse website data and customer feedback to identify areas for improvement and optimisation.
- Implement strategies to enhance customer retention and increase customer lifetime value.
- Manage localised digital partnerships.
- Develop and manage offline activations (pop-ups, events) to enhance brand presence and customer engagement.
- Manage the operational aspects of retail or offline initiatives, ensuring a consistent and high-quality customer experience.
- Analyse offline performance and impact on sales.
- Build and lead a high-performing team, fostering collaboration, innovation, and accountability.
- Provide coaching and mentorship to team members, supporting their professional development and growth.
- Manage relationships with external agencies and partners including Retail partner, ensuring alignment with brand goals and objectives.
These skills will help you go far in this role:
- Senior leadership experience, managing the P&L for a high growth e-commerce or digital business, preferably in the Beauty landscape
- Proven brand building expertise in Australian retail/digital landscapes, driving impactful marketing campaigns
- Strong analytical, communication, and team leadership skills, with an entrepreneurial, results-driven mindset
- Existing Australian marketing/retail network highly desired
- Passionate, adaptable, and culturally aware, with a strategic, hands-on approach.
Equal Opportunities
We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.
We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.
