The Global Marketing Growth Lead will define and evolve a standardized affiliate framework, lead global marketing strategies, manage affiliate expenses, and drive revenue growth by engaging with key clients and teams in the finance and crypto sectors.
Responsibilities
- Defining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels growth, responsible and service for the general market strategy and growth goal.
- Mapping out global affiliate marketing/growth strategy initiatives and experiments for the relevant motion, pulling out key insights of crypto industry analysis.
- Involving and working closely with CEO, the marketing team and other relevant teams such as product/Operation etc.
- Lead the new products growth and drive a high volume revenue growth, sign up affiliate marketers in top regions we identified.
- Responsible for global expanding growth channels, including evaluating and expanding new online and offline channels in regions such as EU regions, some key asian countries.
- Manage and supervise the company’s global affiliate expense budget, ensuring the ROI of Global marketing.
Requirements
- Over 5 years of experience in finance/crypto industry with hands-on experience and resources of key clients, affiliate in top regions KR, VN, JP, TR and others.
- Bachelor degree or above in marketing major or relevant equivalent majors.
- Demonstrate deep understanding of crypto industry and being sensitive about market with strong market analysis skill.
- Proficient in creating promotional plans and using various promotion methods.
- Fluent in English is a must.
- Proven track record of leading and managing successful teams.
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