Position
Global Brand Manager
Location
Auburn Hills, MI
Open to other PHINIA locations
About us
PHINIA: Advancing sustainability today, powering carbon-free tomorrow.
At PHINIA, we create premium fuel systems, electrical systems, and aftermarket parts for internal combustion engine (ICE) vehicles and industrial applications. We make sure our products are clean, efficient, and high value because we know the actions that we take today will have a profound impact on the world tomorrow. Our goal? The cleanest ICE technology: carbon-free combustion.
Always, PHINIA puts quality first, continuing our legacy with over a century of rich expertise and technological innovation. The name PHINIA has roots related to “bright” and “future,” representing our confidence and commitment to bettering the world.
Our Culture
We believe the health and safety of our employees are a top priority, we care about our local communities and the global environment. PHINIA promotes and nurtures a diverse and inclusive environment, honors integrity, strives for excellence, commits to responsibility for our communities and the environment, and builds on the power of collaboration.
Career Opportunities
We believe in building a brighter tomorrow for our employees as well as our customers and encourage you to learn about our long history, strong culture, new technologies, and future vision. We offer a strong local presence and interesting global opportunities. Join us on this shared journey toward a brighter tomorrow.
Job purpose
The Global Brand Manager is responsible for developing and executing the brand strategy for their assigned products or services. This includes managing the brand identity, developing, and managing the brand guidelines, and working with cross-functional teams to ensure that the brand is being properly represented across all touchpoints. This role will also work with advertising and marketing agencies to develop creative content that is on-brand and aligned with the overall marketing strategy. The Global Brand Manager also tracks and analyzes brand performance metrics to ensure that the brand is meeting its objectives. In addition, this role will also be responsible for the co-ordination of strategic and internal events
Key Responsibilities
- Build brand awareness and increase brand value
- Developing design ideas & specific design elements
- Plan and execute marketing initiatives and monitor and report against set KPI’s
- Develop and maintain brand guidelines in line with overall brand strategy
- Coming up with visual strategies to produce new brand & marketing activities
- Oversee the production of all assets to promote the brand
- Ensure that messaging and marketing activities are aligned with the brand and overall company values
- Collaborate with agencies and internal teams to deliver high quality output on time and on budget
- Work with a team of event planners and coordinators to ensure that all aspects of the strategic events are taken care of, including budgeting, logistics, and marketing.
What we’re looking for
- Bachelor’s degree required in business, marketing, or related field
- 8+ years of experience in developing brand and marketing initiatives
- Excellent communication skills, both verbal and written
- Strong working knowledge of online and offline design, brand strategy development & execution, and the creative process
- Highly organized and performs well under pressure
- Project management skills, able to be proactive and commercially focused when delivering to financial and time-based objectives
What we offer
- We provide compensation and benefits programs intended to attract, motivate, reward, and retain an incredibly talented, globally diverse workforce at all levels within our organization. Our compensation programs are informed by market data and business needs, and we are committed to providing equitable and competitive compensation. We are committed to providing our team with quality and competitive benefit programs, including health and well-being resources, family-centric policies, and an agile workplace program, where not precluded by collective bargaining agreements or national statutory plans. Plans are benchmarked for competitiveness and value.
- We provide formal development opportunities at all levels and stages of employee careers. These opportunities are delivered in a variety of formats to make our portfolio of solutions agile, sustainable, and scalable to support our employees in developing the skills needed to succeed.
What we believe
- Product Leadership - Innovation that brings value to our customers
- Humility - Seeking out diverse perspectives and working collaboratively
- Inclusivity - Recognizing our differences makes us stronger; we are bold and intentional
- Net-Zero - Committed to energy efficiency, waste reduction and beneficial reuse
- Integrity - Taking responsibility for our decisions and doing what is right
- Accountability - Taking ownership of our actions and driving results
Safety
You will consistently hear us say Safety First! We are committed to continually improving our strong safety performance to ensure that our employees go home as safe and as healthy as when they came in, or even better!
We also believe that health and safety is everyone’s responsibility, as such, PHINIA employees will know and comply with all applicable safety policies, standards, and procedures. Work is expected to be conducted in a manner that stresses the importance of preventing incidents and illnesses, including attending all required safety meetings and trainings. The hazards of each task shall be assessed, and the risk shall be managed accordingly. It is expected that all incidents, near misses, and unsafe conditions are immediately reported to the direct manager, Human Resources, or Safety Representative.
Equal Employment Opportunity
PHINIA is an equal employment opportunity employer such that all qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability or protected veteran status.
Visa Sponsorship
PHINIA does provide sponsorship for employment visa status based on business need. However, for this role, applicants must be currently authorized to work in the United States on a full-time basis.
No Unauthorized Referrals from Recruiters & Vendors
Please note that PHINIA does not seek or accept unsolicited resumes or offers from third party recruiters or staffing agencies associated with any published or unpublished employment opportunities. Any unsolicited information sent to PHINIA will be considered as unencumbered and free from any fee or charge whatsoever. Only members of our Human Resources Team have the authority to engage or authorize recruiting services, which must be agreed upon before the unsolicited resume or offer is received.
Advancing sustainability today, powering carbon-free tomorrow. Join us on this shared journey to a brighter tomorrow. For more information about PHINIA, please visit www.phinia.com
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