The Global Head of Marketing will partner with senior leadership to define and implement Coins' global marketing strategy, oversee GTM efforts, manage global PR and event operations, and drive user growth through community management. This role involves leading digital marketing initiatives and ensuring alignment with company goals.
Responsibilities
- Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
- Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
- Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
- Manage the global community to drive the user growth to work with the local teams.
- Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
- Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.
Requirements
- 8+ years of experience in marketing within an agency, tech company, or financial services organization.
- Must to have crypto industry background.
- Experienced in Philippines market, and others such as EU, AU, Asia.
- 2+ years in managing global crypto marketing team.
- Tough, practical and flexible leader who can thrive in a very high-pressure environment.
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