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Antler

Global Marketing Operations Manager

Posted 6 Days Ago
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Sydney, New South Wales
Mid level
Sydney, New South Wales
Mid level
The Global Marketing Operations Manager will design and execute marketing strategies to engage investors and optimize CRM systems, enhancing capital raising initiatives.
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About Antler

Antler backs the world’s most ambitious founders from the very start. Founded on the belief that innovation is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges. Knowing that exceptional founders can come from anywhere with any background, we have offices in 30 cities, including New York, London, Berlin, Stockholm, Bangalore, Singapore, Seoul, and Sydney.

Our global community supports founders on deep business model validation, initial capital, expansion support, and follow-on funding. Fueled by a personal passion that goes beyond traditional investing, we have helped create and invested in more than 1,500 startups across a wide range of industries and technologies.

A better future won’t happen automatically—the world needs talented, determined, and resilient people to build it. Antler team members are part of an ambitious global community dedicated to helping the most driven founders move the world forward.

The Role

Reporting to Anthony Millet, Partner and Co-Head of Global Capital, the Global Marketing Operations Manager will play a crucial role in developing and executing strategic marketing initiatives for the Capital team, who are responsible for attracting investment into Antler’s various global funds. The role will be responsible for crafting and optimizing marketing strategies that effectively engage investors, Limited Partners, and other capital stakeholders.

This position requires expertise in CRM systems (Affinity, HubSpot), marketing automation, and content strategy. A strong understanding of venture capital, investment management and financial products and service would be a distinct advantage.

Key Responsibilities:

  • Ownership of Capital CRM & Marketing Automation 
    • Determine opportunities for increased efficiency & automation across the global Capital team’s CRM & marketing automation platforms
    • Develop and execute comprehensive CRM strategies for the Capital team, ensuring data integrity and segmentation for targeted investor communications
    • Design, implement, and optimise marketing automation workflows tailored to investor journeys and capital raising initiatives
    • Serve as the primary administrator for Capital team's CRM platforms
  • Email Marketing & Content Distribution
    • Create and manage sophisticated email marketing campaigns targeted at LPs, investors, and prospects
    • Develop content distribution strategies for fund updates, portfolio performance reports, and other capital-related communications
    • Build data-driven nurture sequences for different investor personas throughout the fundraising cycle
  • Email & Content Strategy
    •  Collaborate with Capital & Global Content teams to develop compelling content across the nurturing lifecycle that effectively communicates investment theses, fund performance, and portfolio company successes
    • Oversee website content updates related to investor relations and capital raising initiatives
    • Ensure all communications maintain consistency with Antler's brand while speaking effectively to sophisticated financial audiences
  • Performance Analytics & Reporting
    • Analyse campaign performance metrics to provide actionable insights for the Capital team
    • Create comprehensive reports on investor engagement, content effectiveness, and marketing funnel performance
    • Use data analysis to continuously refine targeting strategies and messaging approaches
  • Cross-Functional Collaboration
    • Work closely with the Capital team to understand investment priorities and translate them into effective marketing strategies
    • Collaborate with global and local marketing teams to ensure alignment of Capital marketing initiatives with broader organizational goals
    • Partner with internal stakeholders across multiple teams and locations to develop compelling nurture narratives when appropriate
Requirements
  • 3-5 years of experience in marketing automation/marketing operations, preferably in venture capital, private equity, or financial services
  • Good knowledge of CRM and marketing automation tools (HubSpot certification ideal)
  • Experience designing and implementing data-driven marketing campaigns 
  • Excellent analytical skills with the ability to derive meaningful insights from campaign and engagement data
  • Superior writing and communication skills with the ability to translate complex concepts into compelling marketing narratives
  • Strong project management abilities with experience coordinating multiple stakeholders and initiatives
  • Strong understanding of investor relations, fundraising processes, and financial communications an advantage
Preferred Qualifications
  • Experience with Webflow CMS for website content management
  • Experience collaborating with global teams in a fast-paced environment
  • Familiarity with data privacy regulations as they pertain to investor communications
  • Experience working specifically with venture capital or investment firms
  • Knowledge of financial regulations related to marketing and communications in the investment space
What We Offer
  • Work in a fast-paced, growing organization with substantial responsibility and personal impact
  • Excellent learning opportunities through collaboration with experienced investment professionals and marketers
  • A high-energy global team dedicated to Antler's mission of making progress inevitable
  • An international environment with significant room for professional growth and advancement
  • Exposure to cutting-edge startups and investment opportunities across multiple sectors and geographies

 

Top Skills

Affinity
Crm Systems
Hubspot
Marketing Automation
Webflow Cms

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