About the Role
At Resmed, we’re transforming how people experience sleep and respiratory care — not just online, but in every space where people discover, learn, and connect with our solutions.
As the Global Marketplace & Emerging Channel Marketing Lead, you will shape and drive Resmed’s commercial growth across global marketplaces and emerging direct-to-consumer channels. This role sits within the Global Consumer Marketing organisation, partnering closely with regional eCommerce and market teams to unlock new sources of revenue and accelerate performance in evolving online ecosystems.
You’ll lead the global strategy for marketplaces, affiliate marketing, and new digital commerce opportunities — developing scalable go-to-market frameworks, testing new growth models, and ensuring best-in-class performance. This is a commercially minded, hands-on role for a marketing leader who thrives on experimentation, optimisation, and measurable business impact.
Let’s Talk About Responsibilities
Global Strategy & Growth
· Develop and lead Resmed’s global marketing strategy for marketplaces and emerging channels — driving growth across platforms such as Amazon, Tmall, JD, Lazada, affiliate networks, and new digital retail collaborations.
· Identify and evaluate new and high-potential DTC opportunities to expand Resmed’s reach, awareness, and revenue.
· Partner with regional eCommerce, revenue, and market teams to build channel-specific go-to-market and campaign strategies.
· Define commercial goals, KPIs, and reporting frameworks to measure performance and ROI across all channels.
· Collaborate with brand, performance, and digital marketing teams to ensure cohesive storytelling and consistent consumer experience across ecosystems.
Go-to-Market Execution & Performance
· Build global frameworks, playbooks, and best practices for marketplace and emerging channel marketing — including partner management, campaign models, content optimisation, and promotional strategy.
· Lead pilot programs and testing of new commerce models, identifying scalability opportunities and implementation paths for markets.
· Partner with markets to guide localisation, campaign execution, and ongoing performance optimisation.
· Develop global toolkits and learning libraries to accelerate knowledge sharing and speed to market.
· Manage relationships with platform partners, affiliate networks, agencies, and technology vendors to ensure effective collaboration and high-quality delivery.
· Partner with analytics teams to build dashboards and insights that drive data-led decisions and continuous performance improvement.
Let’s Talk About Qualifications & Experience
· Bachelor’s degree in Marketing, Business, or a related field.
· 8+ years’ experience in digital marketing, marketplace management, or eCommerce growth.
· Proven success driving performance marketing or commercial outcomes in marketplace environments.
· Strong analytical mindset with experience in optimisation, A/B testing, and data-driven decision making.
· Experience building go-to-market strategies and playbooks for new or emerging channels.
· Excellent collaboration and communication skills, with experience influencing across global and local teams.
· Comfortable navigating complex, matrixed environments and balancing short-term results with long-term strategy.
· Experience in consumer technology, healthcare, or premium consumer goods preferred.
· Hands-on, growth-oriented, and energised by building what’s next.
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
