Go to Market, State Lead (NSW)

Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise.

Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer’s agents, integrated property search and conveyancing, Aussie is supporting customers at every step of their property journey to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024.

Why Join Us?

• Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions.
• Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy.
• Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
• Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment.

About the role
The GTM State Lead is responsible for driving regional activation of national go-to-market initiatives, ensuring local broker engagement, and tailoring execution to meet the needs of the regional market. This role serves as the face of the GTM function within the state, working closely with Sales Leaders, brokers, and cross-functional teams to deliver high-impact sprints. You will manage the end-to-end delivery of broker-facing product rollouts, gather on-the-ground feedback, and ensure the successful handover to the sales team post-adoption.

• Lead regional activation of national GTM sprints, ensuring execution aligns with local market dynamics and broker needs.
• Engage directly with brokers and frontline sales teams to deliver, support, and adapt go-to-market initiatives.
• Act as the conduit between national GTM strategy and local execution, sharing real-time feedback and identifying regional opportunities or challenges.
• Partner with State Sales Leaders to support seamless handover from GTM sprint completion to business-as-usual sales management.
• Ensure consistent messaging, tools, and change management across local stakeholders.
• Track and report on key sprint KPIs and adoption outcomes at the regional level.
• This is a field-based role with significant travel expected.
• The successful candidate should anticipate traveling up to 50% of the time, including broker visits, in-person meetings, and on-site support during key rollout periods.
• Flexibility is essential, with a mix of remote, in-office, and on-the-road work required.

• 5+ years of experience in sales enablement, GTM, field operations, or broker engagement within financial services or fintech.
• Proven experience in managing in-field activations and broker-centric initiatives.
• Strong stakeholder engagement, communication, and change management skills.
• Ability to work independently and drive outcomes in a highly agile environment.
• Comfortable working cross-functionally with product, marketing, and sales teams.
• Ability to travel. The successful candidate can expect to be on the road approximately 50% of the time, visiting broker offices, attending local activations, and supporting in-field delivery across their region.

Why join us?

• Enjoy the flexibility of remote working arrangements. We offer a highly flexible hybrid structure with an attractive WFH/Office split. 
• We offer extended Paid Parental Leave: we celebrate our growing Lendi Group family with up to 26 weeks leave for primary carers and up to 4 weeks for secondary carers. 
• An additional week’s Loyalty Leave each year after reaching 3 years’ service. 

We are a people-first company that invests in initiatives to promote a healthy work environment, such as offering an Employee Assistance Program and social groups such as our industry-leading Women in Technology group.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

Feeling like you don’t meet all the skills listed? That’s ok; we are always on the lookout for different skills, experience, and qualities and so we’d still like to hear from you.

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