At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
The Growth Content Manager will be responsible for developing and executing localised content strategies, creating engaging content that reflects our excellent products and values. This candidate will have high standards for quality, as well as a deep understanding of the product, whether it comes to marketing strategies, user reactivation, building communication materials for KOLs, or general promotional materials.
What you'll be doing:
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Work with the global marketing team (including the global PR/communications team) to develop and increase quality and quantity of content for the local channels (owned and external) while maintaining a consistently high editorial standard
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Oversee and implement an effective strategic content plan across key channels including affiliates, email and owned.
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Be responsible for the growth and overall effectiveness of local media partners
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Coordinate with our global PR teams to execute a local content strategy, including via local media wire providers and journalists
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Assist with the planning and execution of local PR campaigns and support the adaptation of global initiatives in the local market
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Develop and optimise copy for paid ads, email campaigns and other marketing channels to drive engagement and conversion
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Cultivate and maintain relationships with media and influential professionals
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Arrange interviews and press releases in coordination with our global PR team, to promote our products/services
What We Look For in You:
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At least 3 years of content/copywriting experience, preferably in the tech/ fintech/crypto space
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A proven track record of creating compelling content across multiple writing disciplines (articles, ad copy, scriptwriting, company campaigns, news/feature, social media content etc)
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Proven ability to develop innovative solutions
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Excellent problem-solving and analytical skills
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An entrepreneurial attitude and a love of crypto
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Flexible and agile working style
OKX is an equal employment opportunity employer, and encourages all people from all diverse backgrounds to apply.
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