Growth Marketing Lead

About the Role

• Own the full vendor lifecycle - onboarding, activation, engagement retention, advocacy.
• Build and optimise automated journeys using HubSpot, Salesforce, and AI tools to scale personalised engagement.
• Identify churn signals and implement automated re-engagement strategies
• Increase vendor participation in Brighte’s partner programs, ensuring vendors are engaged, enabled, and activated.
• Jointly design and run partner programs with the Product team to drive top-of-funnel demand generation and improve lead conversion into financed projects.
• Report on program participation, funnel performance, and ROI.
• Lead the business unit that respond to internal marketing requests while maintaining and governing collateral to ensure brand consistency and compliance.
• Use Canva, Figma, and Atlassian tools to design, manage, and deliver campaigns and assets.
• Partner with sales and product on campaigns, events, and launches.
• Champion AI-first marketing, leveraging Copilot, automation tools, and data platforms to improve scale and efficiency.
• Manage and coach two direct reports while remaining hands-on by setting clear goals, allocating resources, and building capability.

What You'll Bring

• You bring fintech or platform experience. You’ve scaled vendor/partner ecosystems before and bring proven pattern recognition.
• You have B2B experience
• You're a hands-on operator who is on the tools daily, building and executing campaigns yourself.
• You are an AI & automation expert with deep knowledge of CRM, lifecycle marketing, and AI-driven systems (HubSpot, Salesforce, Copilot, Zapier).
• You have a lifecycle & partner program mindset and are skilled at designing journeys and programs that drive retention and acquisition.
• You're commercially sharp with the ability to link vendor programs and marketing activity directly to lead conversion and MRR growth.
• You're a strong communicator and storyteller, experienced creating compelling collateral and running events that support sales.
• You are a leader-coach who is comfortable running a small team, setting direction, and executing alongside them.
• Experience working in a highly regulated industry would be highly advantageous.

What's in it for you?

• Flexible working arrangements to suit individual needs and a hybrid work model. Our office is designed for collaboration, creativity and balance between office engagement and remote flexibility. Our in-office days are Monday through Thursday (4 days), with Friday as a remote day.
• Free lunch! Yes, there is such a thing! Kickstart your week with our Monday Mingle meaning lunch on us and great company. From tacos, to sushi, to charcoal chicken, it's a delicious way to catch up, unwind and connect.
• Get social. We host a range of social activities at Brighte. A fan-favorite being our weekly Thursday social event, where you can catch up with colleagues over a drink, snack and a game of table tennis.
• We want our employees to share in Brighte’s success. You will be given an opportunity to join our Employee Share Option Plans (ESOP).
• Snacks galore – who doesn’t love that? Our thoughtfully stocked pantry includes snacks to suit your every mood. Fresh bread, protein bars, popcorn, fresh fruit, chocolate, soy crisps, cookies – you name it! We also offer a carefully curated collection of wines and beer on tap for those looking to unwind or enjoy a social moment.
• End-of-trip facilities. Cycle in to work, lock up your wheels and have a shower in our end-of-trip facilities, which come complete with towel service and hair dryers.
• Anniversary leave - your dedication at Brighte won’t go unnoticed. Enjoy an extra day to celebrate your work anniversary with us.