Growth Marketing Lead

We’ve built a beautiful product that solves real customer problems, which has translated into a strong, profitable business with multi-million dollar ARR, consistent growth, and low churn.

We’re now at a stage where sharpening and scaling our growth engine is critical to the next phase of Qwilr’s trajectory.

Qwilr is looking for a Growth Marketing Lead to own and scale our top-of-funnel growth engine.

This role is accountable for generating high-intent demand that converts into new business revenue. You’ll set the growth strategy, run experiments to identify new growth areas, and work hands-on with our internal team and partners to turn channels into predictable revenue drivers.

You’ll sit at the intersection of strategy and execution: keeping a clear view of the numbers and the market, while still rolling up your sleeves to ship, test, optimise, and scale.

We’ve built a well-loved brand with a strong growth foundation. This role is pivotal to taking our growth to new heights.

To read the full job description and apply, please head to: https://team.qwilr.com/zLU8dJyRnyL6

• Build a deep understanding of our funnel, customers, and existing growth levers.

• Strengthen performance and predictability across our core channels.

• Identify and validate 1–2 new growth motions with clear scale potential.

• Establish clear growth reporting and decision-making frameworks.

• You’ll own growth outcomes, not just channels.

• You’ll work with a well-loved product and strong baseline performance.

• You’ll have autonomy to experiment, learn fast, and shape Qwilr’s next growth chapter.

• You’ll partner closely with senior GTM leaders and have real influence on strategy and results.

• You’ll have a fully stacked in-house marketing team, including design, engineering, PMM, RevOps, data, lifecycle, and growth.

• Own top-of-funnel performance, with a clear focus on driving consistent demo volume, conversion to revenue, and healthy payback economics.

• Translate company revenue goals into clear growth targets, channel plans, and experiment roadmaps.

• Build confidence in what’s working, what’s not, and where to invest next.

You won’t be running everything solo, but you’ll be accountable for performance, prioritisation, and learning across:

• SEM: Strategic ownership, performance optimisation, and roadmap, with an external agency handling day-to-day execution.

• SEO/AEO: Partner closely with our in-house Growth Marketing Manager to drive sustainable, high-intent organic growth and influence how we appear on AI platforms.

• Design and run experiments to unlock new growth levers.

• Be comfortable operating in ambiguity. Many experiments won’t work or scale. Be quick to double down on the ones that show credible signals of scale.

• Build a repeatable test → learn → scale framework for new initiatives. Be relentlessly curious about what is working, and why.

• Work closely with GTM leaders to align on lead quality, conversion, and feedback loops.

• Collaborate closely with Product Marketing, Revenue Operations, Creative, and Lifecycle to ensure growth initiatives are complementary, impactful, and aligned with our broader marketing strategy.

• Act as a thought partner to the CMO, Head of Revenue Operations, Product Marketing Manager, and the wider go-to-market team.

• 5+ years experience in a growth-oriented marketing role in a fast-moving SMB environment (flexible on whether this is B2B SaaS or consumer).

• Proven track record of driving revenue growth, not just traffic or leads.

• Strong understanding of performance economics: CAC, payback, conversion rates, attribution, and the trade-offs.

• Experience overseeing paid search and SEO, even if execution is partially delegated.

• Comfortable running experiments, analysing results, and making clear investment calls.

• Strong analytical instincts, paired with good judgment and curiosity.

• You bring a complementary superpower. For example deep expertise in integrated campaigns, ecosystem or partnership growth, long-form content, or community building.

• Experience scaling one or both sales-led and product-led growth motions.

• Hands-on and pragmatic, happy in spreadsheets and in the tools.

• Strategic, with a sharp eye for detail and opportunity.

• Curious, open-minded, and comfortable changing your mind when the data tells you to.

• Collaborative and low ego. You elevate the team around you.

• Clear communicator who brings structure and momentum to ambiguous problems.

To read the full job description and apply, please head to: https://team.qwilr.com/zLU8dJyRnyL6