The Growth Marketing Manager will lead customer acquisition efforts, optimize performance marketing, manage partnerships, and develop creative strategies to drive growth at ShopBack.
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
About the Role:
We’re looking for an incredibly ambitious, data-driven Growth Marketing Manager to take ShopBack through its next growth phase. This is a unique opportunity to lead customer acquisition and drive strategic growth as we work towards becoming a household name in Australia.
Your Adventure Ahead
- Performance Marketing: Champion performance marketing in Australia and work with our in-house agency to scale acquisition efforts on key paid channels, including Google, TikTok, Facebook, Instagram and YouTube.
- Paid Social Content: Lead paid social content efforts including high-impact levers such as creative, post-click experience and algorithmic optimisations. Constantly iterate on content to maximise CACs and conversion rates
- Test-Measure-Learn Feedback Loop: Establish a continuous test-measure-learn process to optimise paid social content performance. Collaborate with local content and regional online marketing teams to test new ad formats, messaging, and targeting, scaling effective strategies and uncovering winning content.
- Analytics & Reporting: Monitor in detail campaign performance to derive actionable insights. Maintain a regular reporting cadence and track KPIs.
- Refer-A-Friend Program: Work with regional product marketing team to scale a highly successful referral program that drives customer advocacy and viral growth
- Partnerships: Build and manage partnerships that support customer acquisition goals, working closely with external platforms and brands to create joint initiatives and offers.
- Database Acquisition: Develop strategies for building, growing and converting new sign ups and app downloads
- Creative Collaboration: Partner with the content and creative team to drive campaign ideation, copywriting, and creative assets that resonate with target audiences across digital channels
- Continuous Improvement: Stay ahead of industry trends and platform updates to ensure we are always using best practices and pushing the limits in acquisition marketing
Essentials to Succeed
- Experience: 4+ years in a high intensity growth marketing or performance marketing role, with a proven track record of driving customer acquisition across digital channels
- Driven and self-motivated: Always looking to find creative ways to scale and grow
- Analytical Mindset: Highly skilled in data analysis, using insights to drive better strategies and inform key decisions.
- Expertise: Experience scaling paid campaigns on platforms such as Google, Meta, YouTube, and TikTok
- Partnerships: Strong experience working on successful partnerships with sound unit economics
- Creative Focus: Value the importance of creative in performance marketing and have worked closely with creative teams to develop high-performing / scaled up ads
- AI Adoption: Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
ShopBackers' DNA
Grit - We tackle all challenges head-on, working together to solve problems and achieve success.
Hunger - We value hard work, and having relentless drive.
Speed - We move fast and have a bias for action, all to deliver maximum impact.
Impact - We focus on results, always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Work-From-Anywhere benefit to enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!
Top Skills
Facebook
Google
Instagram
Tiktok
Youtube
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