The Growth Marketing Specialist will develop and optimize campaigns for acquiring new superannuation members, focusing on digital channels and analysis of performance metrics.
About Us
Australian Ethical is one of Australia’s fastest-growing super fund and ethical investment managers. We are ASX-listed with over $13 billion in funds under management and offer a selection of award-winning managed funds and superannuation products.
Our purpose is to invest for a better world, and we have been pioneers in this space for over 35 years. For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals. At Australian Ethical, we prove that money can be a force for good. We do this by staying true to our purpose, which is embedded throughout our organisation and drives our everyday activities as a business, investor, brand, employer, and corporate citizen. We’re a registered B Corp and fully committed to an inclusive, equitable and forward-thinking workplace culture.
About the Role:
As Australian Ethical continues to grow, we are seeking a talented Growth Marketing Specialist to help bring the benefits of our innovative superannuation and investment products to more Australians. This newly created role is critical in supporting our team to accelerate new customer growth through digital channels – owned and paid.
We are looking for a data-driven, results-focused marketer with experience in performance marketing and digital acquisition. You will lead the development, execution, and optimisation of campaigns to attract new superannuation members, ensuring alignment with broader business objectives.
Key Responsibilities Include:
- Coordinate ROI-driven strategies that optimises landing pages, websites, copy and layouts that are designed to convert new members
- Collaborate on and coordinate a testing plan to optimise acquisition journeys over the course of the year
- Manage, track and analyse website traffic, user behaviour, and conversion data using Google Analytics
- Support and implement the digital marketing acquisition media plan, working with the Growth Marketing Manager and external agencies and vendors to execute marketing programs
- Optimisation of paid media channels including but not limited to paid search, paid social, referrals and distribution partnerships
- Analyse and report on the performance and efficiency of campaigns and acquisition journeys
- Assist with development and execution of email marketing campaigns (outbound campaigns)
We are looking for someone with:
- 2+ years experience in digital marketing and website optimisation
- Experience with A/B and multivariate experiments
- Experience with Google Analytics 4, Looker Studio, PowerBI, or similar tools would be a bonus
- Some experience with Google Ads, LinkedIn Ads and Facebook Ads Manager
- Excellent written and verbal communication skills, with an eye for detail and ability to work cross-functionally
- Analytical mindset with the ability to interpret data and draw actionable insights
- Alignment with our values – action, empathy, curiosity, connection and authenticity
Why Australian Ethical?
- We offer a competitive salary, including short-term and long-term incentives including access to an Employee Share Plan
- Hybrid work arrangements
- Wellbeing program that includes an extra 5 days of leave above statutory requirement
- Purpose aligned volunteer days
- 20 days paid annual leave with an additional 3 paid days of annual leave over the Christmas period
Want to know more about what it's like to work at Australian Ethical? Check out our LinkedIn Life Page here: https://www.linkedin.com/company/australian-ethical-investment/life/ or our Careers and Culture page here: https://www.australianethical.com.au/work-with-us/
At Australian Ethical we embrace diversity in our people and thinking. We are committed to being an equal opportunities employer and never discriminate on the basis of race, religion, gender identity or expression, sexual orientation, age, marital or disability status.
Join the Team
If this role interests you and you'd love to join the Australian Ethical team, apply here. We look forward to hearing from you!
Please note
Only short-listed candidates will be contacted. Applications or approaches via recruitment agencies will not be accepted for this position. Background checks will be conducted for the successful candidate, as per our regulatory requirements as a financial services organisation
Top Skills
Facebook Ads Manager
Google Ads
Google Analytics 4
Linkedin Ads
Looker Studio
Power BI
Australian Ethical Investment Sydney, New South Wales, AUS Office
Level 8, 130 Pitt Street, , ,, Sydney, NSW , Australia, 2000
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