Head of Data Product, Consumer Brands

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands. 

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

As Head of Data Product, you will drive the strategy for our Consumer Brands portfolio, encompassing Publishing, Streaming, and enterprise experimentation. You’ll work at the intersection of Product, Technology, and Business to identify and champion data-led initiatives that deliver measurable growth.

Leading a team of Product Managers, you will shape executive understanding of product priorities and trade-offs, providing senior leadership with strategic updates that translate technical complexity into clear business outcomes.

What you’ll do:

Drive Strategic Leadership and Transformation:

• Set the vision and strategy for the Consumer Brands Data portfolio, ensuring initiatives are tightly aligned with each Business Unit’s commercial objectives.

• Lead the data product roadmap through major business transformations, pivoting strategies to align with evolving company goals.

• Identify and prioritise opportunities to integrate Generative AI and Machine Learning to enhance personalisation and operational efficiency.

• Champion the self-service data culture across Nine, ensuring business stakeholders have the tools and literacy to make autonomous, data-informed decisions.

• Manage partnerships with key data vendors, including contract renewals, re-negotiations and RFP processes for new vendors.

Portfolio Oversight & Execution:

• Oversee the evolution of the suite of Streaming and Publishing data products including content models, consumer models, vertical specific platforms (e.g. NPAW) and personalisation capabilities.

• Lead the roll-out and scaling of the enterprise experimentation platform and capability.

• Champion the needs of our customers and internal stakeholders, using data-led insights to ensure the delivery of a world-class user experience across the portfolio.

• Navigate large-scale programs with complex interdependencies across multiple engineering and product teams.

People Leadership:

• Lead, mentor and coach a team of Data Product Managers, fostering a high-performance culture focused on innovation and tangible value delivery.

• Partner with the cross functional teams to deliver data driven growth.

What you’ll bring:

• Portfolio Leadership: Proven experience leading and defining strategy for an entire portfolio or business line, with a specialisation in Data Product Management.

• Industry Expertise: Experience in media, streaming, or subscription-based environments centered on high-volume consumer data.

• Data Domain Expertise: A technical grasp of data architecture, SQL, and the end-to-end data product lifecycle (from raw ingestion to activation).

• Analytical Mindset: A data-driven approach to decision-making, with the ability to define and track consumer-centric metrics that prove product ROI.

• Experimentation Experience: Demonstrated experience leading and scaling A/B and multi-variate testing programs to drive business outcomes.

• Agile Mastery: Expert-level knowledge of agile development methodologies within complex, cross-functional technical environments.

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team. 

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers.
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.
• Annual gift voucher for Stan subscription.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.