Lead global marketing strategy for Showpo, focusing on US expansion, brand awareness, and customer engagement. Build and develop marketing teams, aligning with product and operations.
About Us:
Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.
Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.
The Role:
Showpo is seeking a commercially-minded and brand-led Head of Marketing to lead Showpo’s next phase of global growth with
a strong focus on expanding our presence in the US market. This is an incredible opportunity to join a dynamic and exciting
fashion brand where you can have direct impact on our global growth!
This is a senior leadership role responsible for shaping and executing our global marketing strategy - building brand awareness, accelerating international growth, and driving meaningful customer engagement across key markets. You will also motivate, lead and develop our amazing brand, social and creative teams, aligning and elevating our vision with our Showpo customer always front of mind.
What will you be doing?
- Define and execute Showpo’s global marketing strategy, with a key focus on US expansion and international growth markets
- Lead brand positioning to ensure consistency, relevance, and differentiation across regions
- Champion a brand-led approach, ensuring all marketing activity strengthens brand equity and long-term customer value
- Oversee social and content strategy, driving engagement, reach, and cultural relevance within our core demographic
- Drive brand awareness and customer acquisition in international markets, particularly the US
- Identify opportunities within immature or emerging markets, building strategies to accelerate growth
- Build, lead, and develop a high-performing, scalable marketing team
- Foster a culture of accountability, creativity, and performance
- Partner closely with Product, Digital, eCommerce, and Operations teams to align marketing with commercial outcomes
- Ensure seamless execution of campaigns from concept through to delivery and performance analysis
Who are you?
- Currently operating in a Head of Marketing (or equivalent senior leadership) role
- Proven experience leading brand-led marketing strategies within fashion, preferably women’s fashion or adjacent categories
- Strong experience in US market marketing and/or scaling brands internationally
- Deep understanding of social-first marketing and engaging modern, digital-native audiences
- Demonstrated success in building and leading high-performing teams
- An Inspirational and highly collaborative leader!
What's in it for you?
- 50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!
- Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)
- Paid parental leave
Enjoy financial advice and discounts through our Commbank Workplace Banking Program - We encourage our team to make time for fun - from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards
- Plus: brekkie bar, EAP mental health support, Showpo Coffee Club, Showpo Wellness Club
- What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
- We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia
This is a rare and exceptional opportunity to join the Showpo team in a leadership role. Click apply to find out more!
At Showpo we are committed to fostering an environment where everyone can belong and be their authentic selves. We strive to craft a culture that reflects the diversity of our customer, where our differences make us stronger and help us become better humans. We celebrate our people and support them, ensuring we’re a workplace welcoming to all, where everyone can bring their whole selves to work. We are on a journey and sometimes might make mistakes, but we are committed to learning, growing and backing up these words with positive action.
Top Skills
Ecommerce Strategy
Social Media Marketing
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