The Head of Strategy and Operational Excellence reports into the ANZ Managing Director and is responsible for ensuring the ANZ Affiliate is best positioned to deliver on its strategy and business priorities today and into the future. Having a transversal impact across therapeutic areas and functions, this position leads a team that informs the affiliate, brands and business unit strategies, focusing on ways to optimise Biogen’s engagement model with its customers as well as the ‘go-to-market’ model, namely:
1) Collecting/acting on customer & market data and insights
2) Driving/Optimising excellence of go to market strategic models
4) Executing Multi- Channel Digital Excellence through meaningful Customer engagement
5) Support the organisation in aligning with annual strategic agenda for business planning processes including the Integrated Customer Plan (ICP) process.
6) Pipeline/ BD assessments and act as external point of liaison to potential business partners
6) Acting as catalyst of overall affiliate excellence and innovation
7) Managing relations with stakeholders such as regional/global functions to coordinate/implement strategic programs, represent the voice of the affiliate, and share/apply best practices.
This role will work closely with the ANZ Leadership Team to develop and support the delivery of the affiliate strategic plan. In addition, this person / role is an integral member of the ANZ Extended Leadership Team and will provide strategic insights and support for key cross-functional decisions as well as ensuring delivery against the affiliate medium to long term goals.
Strategic planning and Organisational- Create and drive annual strategic planning calendar for ANZ affiliate, aligned with global business planning deliverables and local needs.
- Being an integral member ANZ Leadership Team to develop and support the delivery of the ANZ strategic plan, including pipeline & business development strategy and resource allocation and development of performance dashboards to monitor progress to plan delivery.
- Define the strategy and vision for the Strategy and Operational Excellence Function within ANZ
- Lead optimisation and evolution of Customer Engagement Strategy (products, segment, and channels) and related operations; driving overall greater efficiency and effectiveness.
- Provide leadership to the Affiliate by being the lead of the Extended Leadership team (XLT). Including the coordination and management of XLT meetings, operationalising and support the delivery of the Affiliate strategic plan.
- P&L responsibility for commercial Strategy and Operational Excellence budget.
Customer and Market Insights (CMI)
- Leads the CMI teams who by leveraging primary and secondary data, among market research, competitive intelligence, forecasting & analytics (patient/market) and performance narrative, provide insights and analytics to support local brand teams and affiliate leadership with critical decision making and strategy. Translates data/insights into short/mid-term forecasting of business performance/expectations.
Customer Information Management (CIM)
- Lead the team that manages local customer data (acquire, store, deliver), including quality and governance of the data. Including CRM and transparency reporting. Leverage such data to meet related internal/external reporting requirements and provide strategic insights in partnership with other analytics
Multi-Channel Excellence/digital
- Establish, and then drive digital/multichannel as a key component of the customer/market engagement mix.
- Convert (and execute) brand strategy and related content into meaningful local MCE tactics and/or pull through regional MCE strategy.
- Provide leverage/coordination for all functions/TA’s in delivering content across multiple channels
Field Force effectiveness
- Establish and leads the Field Force Effectiveness (FFE) function including supporting the business on defining CRM capabilities, FF sizing, structuring, targeting, segmentation, Incentive Compensation planning, Performance Analytics, Strategic Account Planning and dashboards.
Teamwork and Leadership
- Demonstrate inspiring leadership in accordance with the Affiliate / Biogen culture and develop future leaders.
- Work collaboratively and cross-functionally across the affiliate and Global teams
- Communicate vision and values of Biogen and align to team objectives.
- Foster empowerment of team members
- Ensure ongoing continuous development of the team skills according to the training development plans.
- Provide forums to publicly share recognise best practice globally on an ongoing basis.
- Serve as key liaison between ANZ Commercial/Medical organisation and all relevant global and regional functions. Build strong intra-company relationships to facilitate integration of ANZ activities with global strategies.
- Serve as liaison to potential external partners
- Drives culture of transparency and accountability in creation and adherence to policies and SOPs
- Ensures compliance with Biogen regulations and local laws and with Biogen’s code of business conduct
REQUIREMENTS
- Minimum 10+ years of experience in the pharmaceutical or biotechnology industry
- At least 5~10 years of experience in strategy development and leading teams
- Bachelor degree required, MBA a plus
- Participation/leadership in defining and implementing affiliate strategy
- Experience driving strategy and customer excellence type of functions
- Proven track record of driving change management internally
- Proven record of leading and developing people
- Proven track record in a highly competitive marketplace
- Fluent in English
- Proven track record in leading strategy, customer and operational Excellence teams.
- Advanced analytical & strategic skills.
- A deep understanding of FFE and operating model design / transformation.
- In depth experience of customer excellence related activities and processes and ideally of multichannel/digital excellence.
- Credible, dynamic and creative professional with the energy and vision to lead a successful organisation.
- Thrive on challenge and will be highly collaborative, perceptive, an analytical problem solver, and exhibit strategic and innovative agility.
- Someone who manifests trust, and is known for ethics and integrity, and works successfully in a team environment.
- Excellent communication skills and a strong personal presence.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
