Implementation & Activation Director

Clients: Universal Pictures and Warner Bros.

About WPP Media and EssenceMediacom

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
     o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
     o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
     o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The I&A Director for UPI & Warner Bros. is a pivotal leadership role responsible for driving digital media strategy, planning, and activation for these key entertainment clients. This role oversees a team focused on biddable media (Social & Programmatic), collaborates strategically across departments, and champions data-driven approaches to achieve client business objectives and lead digital transformation. The successful candidate will ensure best-in-class campaign execution, effective client engagement, and robust compliance management, acting as a trusted advisor to senior client and internal stakeholders. This role is instrumental in leading the development and implementation of the client's data/digital transformation roadmap, ensuring measurable solutions and continuous improvement across all digital efforts.

Key Responsibilities

• Team & Workflow Management – Biddable (Social & Programmatic)
• Collaborate with the Direct Digital Director on best use of Digital Channels to answer the client brief.
• Consult as part of a broader Strategic & Activation Planning team in answering a brief, as well as the quality, integration, and accuracy of the response before it goes to client.
• Lead the development of the Client Data/Digital transformation roadmap for 2026 and beyond.
• Address client feedback timeously, and put measurable solutions and action plans in place.
• Ensure robust Digital Compliance management across all campaigns and strategies.

Skills and Experience

• Excellent understanding of both Biddable & Direct Digital media.
• Deep comprehension of the role of Digital within the broader marketing/media mix.
• Proven expertise in Effective Campaign Planning Principles.
• Strong capabilities in Audience profiling & insights into media usage behaviour.
• Expertise in the Role of device, platform & format in digital media.
• Adept at the Effective use of 1P; 2P & 3P data in audience targeting & the ability to set up and manage test campaigns in conjunction with our Transformation team - the learnings of which can be rolled out across campaigns by the team.
• Proficiency in Measurement Metrics & How to set effective KPIs for campaigns.
• Strategic understanding of When to apply the Direct vs Biddable buying model for a campaign.
• Ability to establish and measure test hypotheses, and establish a strategic test & learn framework.
• Demonstrated Effective engagement & communication with a range of stakeholders including client leadership, strategic & planning leads, functional experts (including our Transformation team) within broader EM, the digital activation team (organic social & paid media) as well as both junior and senior clients.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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