ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +300, servicing a diverse client all around the region.
The PITCH
We are creators, influencers, creative industry rogues, and SuperBowl stars. We are not just on the internet; we are creating the stuff the internet wants to see. We’re insane for what we do and the people we do it with. We move so fast and make so much good shit that we can’t even keep up with ourselves. So, we need more folks just like us, the unconventional, less-obvious, unseasoned (or over seasoned) social pros. But above all - passionate makers and culture shakers.
Want in? We love subversive artists, obsessive makers, dedicated creators. What’s your hustle? Documentarian? DJ? Sports junkie? Fashionista? Blogger? Vlogger? Retired logger? Are you an Insta-feind? An unabashed TikToker? Or both? We’re down with all of that. Just as long as you love making shit and are really good at it.
This exciting opportunity of a role-based in Sydney will allow you to collaborate with the APAC team as well learn from experts globally. You will manage and drive our Influencer expertise and someone who is familiar with the APAC landscape.
Are you based in Australia? Geeking the influencer space in and out in the AU market for two-plus years now? Fluent in Social Media Language? Oh well, we could be meant to be ---
Here’s where you come in.
- Research, source and find the best influencers for upcoming projects, matching the talent with the brief in an interesting and suitable manner.
- Manage the relationship with the KOL’s used on projects, overseeing the negotiation, managing the contracting process and liaising with the talent to ensure they deliver to the brief.
- Assist VaynerMedia in content principles and the shooting guides for influencers/KOLs/Celebs in Australia.
- Work with us on creating what the content principles for all KOL assets for a certain campaign, the brand's role and engagement with that content, and develop KOL briefing guides for video and photo production and help us create a virtual lab for KOL product presentation --- all the above for APAC with possible global reapplication
- Work on specific shooting guides per platform in order to make sure assets are as engaging and authentic as possible, always building on brand equity
Here’s the Gig --
- Do you know social media inside & out?
- Are you experienced in writing clear briefs, and communicating with influencers from micro to celeb?
- Deep familiarity with influencers landscape, including recommending/ booking talent
- Ability to strategically recommend breakthrough programs leveraging influencers
- Ability to think globally/regionally, in addition to local market
- Experience with large brand and large-scale activations
- Being familiar with rights, contracting is a big plus
- Do you have any relationships with influencers/talent?
- It would be amazing if you yourself are a KOL/talent
- Then this is the role for you!
What you should know about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently.
We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
