JAG - Marketing & Social Media Coordinator

APG & Co

A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.

The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.

ABOUT JAG

Founded in 1972 on Chapel Street, Melbourne, JAG is the original Australian denim brand, redefined for today. We design effortless, elevated wardrobe staples that embody the Australian lifestyle. Our collections are designed for the weekend, focusing on high-quality finishes, responsible production, better basics, and denim.

JAG is entering an exciting new chapter — growing distribution, repositioning our brand, and elevating our product. 

Description of Role

The Marketing & Social Coordinator supports the Marketing Manager in executing brand marketing campaigns and social media strategies. This role is responsible for managing content creation, scheduling, engagement, and performance analysis across digital platforms. Additionally, the role involves coordinating marketing assets, product samples, and event activations while ensuring brand consistency across all marketing channels.

Key Responsibilities

1. Social Media & Content Creation

• Plan, create, and schedule engaging content across Instagram, TikTok, Facebook, and LinkedIn.
• Develop a mix of static, carousel, and video content to maintain a dynamic social presence.
• Write compelling captions that align with brand tone of voice and engagement strategies.
• Monitor trends and viral content to create timely and relevant posts.

1. Influencer & Community Engagement

• Identify, engage, and manage relationships with influencers, content creators, and brand ambassadors.
• Coordinate influencer partnerships, ensuring alignment with brand values and campaign goals.
• Develop strategies for user-generated content (UGC) to amplify brand reach and authenticity.
• Track influencer performance and provide reports on engagement, conversions, and ROI.
• Actively engage with followers through comments, DMs, and interactive content to build community.
• Oversee gifting programs, including tracking shipments and managing product orders, keeping to budget.

1. Video Editing & Reel/TikTok Production

• Film and edit high-quality short-form video content, including Reels and TikToks.
• Use in-app editing tools and professional software (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro).
• Experiment with creative transitions, text overlays, and trending audio to enhance video storytelling.
• Manage a content calendar to ensure a consistent flow of fresh and engaging video content.
• Assist in executing paid social campaigns, ensuring engaging ad creatives and targeted messaging.

1. Product and Sample Management

• Serve as the liaison between Product and Marketing Teams to ensure accurate product information for campaigns and content creation.
• Maintain detailed records of product samples for shoots and digital content (campaign, e-commerce, flat lay, ghost & social shoots)
• Organise and manage sample sets for campaigns, ensuring availability and accuracy.
• Work closely with producers and the Creative Lead to streamline product handling during shoots.

5. Campaign & Event Support

• Support the production of campaign photoshoots and in-store activations, including coordinating castings, securing permits, preparing run sheets, and managing on-the-day logistics.
• Support the implementation of marketing activations in standalone stores and concession pads including new store openings.
• Capture and edit behind-the-scenes content from events, launches, and activations.
• Create post-event recap videos and highlight reels for social media.
• Support marketing and PR initiatives with engaging storytelling and content.

• Day-to-day ad hoc requests for imagery, offers and in store events as well as updating creative for store digital screens.

6. Marketing Planner Management

• Own the day-to-day management of the JAG marketing planner, updating the marketing calendar weekly to reflect current campaigns, launches, and activity.
• Coordinate with the Graphic Designer and Ecommerce teams to ensure weekly assets are briefed in, returned, and handed over on time.
• Review all assets before handover to ensure they are accurate, free of typos, and meet JAG's brand standards.
• Flag any timing risks, gaps, or changes to the Marketing Manager early so the planner stays on track.

7. Analytics & Performance Tracking

• Track influencer content performance, social media engagement, and campaign effectiveness.
• Provide insights on content performance and optimize strategies based on analytics.
• Conduct competitor analysis to stay ahead of social media and influencer trends.

About You

• Ideally 2 years of experience in a marketing or content role in fashion
• Strong design sensibility and an understanding of visual storytelling.
• Experience managing social media planning, executing and management tools
• Excellent organisational skills with the ability to manage multiple projects and deadlines.
• A keen eye for detail and a proactive approach to problem-solving.
• Strong written communication skills and the ability to adapt messaging to different channels.
• Creative, organised, optimistic, enthusiastic and solutions focused

Perks & Benefits

As part of the APG family, you’ll enjoy:

• 50% off all our brands (JAG, Sportscraft & SABA)
• Flexible working options – hybrid WFH and beautiful studio/office space
• 4pm Friday finishes and true work/life balance
• Birthday leave + monthly social events, morning teas & more
• Employee Assistance Program for you and your family
• Paid Parental Leave