In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The primary function of the Key Account Manager is to deliver against company targets of volume, market share and profit. The role plays a part in the execution of Red Bull Australia’s business plan strategies in QLD, with particular focus on the delivery against ‘perfect store’ and ‘win vs Competition’ targets and the growth of distribution across responsible accounts.
Job DescriptionEXECUTION OF PROMOTIONAL PROGRAMS
- Develop and implement promotional programs across key accounts
- Discuss and negotiate promotional off locations during monthly account reviews
- Communicate account promotional priorities to all field teams in a timely and effective manner
- Provide timely and accurate promotional forecasts both externally with the customer and internally with the demand planning process
- Manage financial claims and all financial impacts related to responsible accounts
VOLUME, FORECAST AND TRADE INVESTMENT DELIVERY
- Understand and adhere to the company S&OP process and metrics
- Actively participate and engage in all S&OP meetings
- Deliver profitable growth through effective and optimal use of available investments
- Maintain adherence to approved monthly trade investment budgets for permanent discounts and joint advertising targets
ACCOUNT MANAGEMENT - DISTRIBUTION PARTNERS
- Develop and execute account plans across independent Retail, Petrol and convenience, Non-Traditional Accounts and Corporate Grocery through achieving Red Bull success measures of: Distribution, Ambient & chilled space, Off location display targets both on and off promotion, Price compliance and promotions
CROSS FUNCTIONAL ENGAGEMENT
- Collaborate with Category Management to translate key sales data into simple, easy-to-use tools for field teams
- Support the finance team monthly with accruals and reconciliation of actual spend versus forecast spend
ACTIVATE THE WORLD OF RED BULL
- Develop, implement and drive major Red Bull events at account level
- Activate off-location displays, and improve visibility through the field teams of these major events
- Provide state based engagement with key accounts with Filed Marketing Manager (FMM) and field sales teams
Minimum 3 years field sales or other analytical experience
FMCG experience preferred but not essential
Negotiation skills from previous experiences in seeking ‘win-win’ situations
Strong financial and analytical capability
Understanding of category management, marketing, and finance principles
Additional InformationYou warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
