Lead Conversion Copywriter

At Juniper (one of Eucalyptus’s brands), we’re transforming how people manage their metabolic health - more effective, more accessible, more enjoyable. Our patients aren’t just customers, they’re navigating lifelong health journeys. The words we choose - from the first click to the final check-in - have the power to drive action, build trust, and change lives.

We’re looking for a Conversion Copywriter to help us tell those stories (and craft new ones) that drive real outcomes.

If you love the challenge of simplifying the complex, writing with empathy, and turning insights into results - this is your role.

Eucalyptus (or 'Euc' for short) is an Australian-founded digital healthcare company on a mission to solve the world’s biggest healthcare challenges.

What we have achieved so far

🚀 Launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide (Juniper, Pilot, Kin, Software, & Compound).

🌍 Built a team of approaching 500 Eucalypts in 6 countries (🇦🇺🇬🇧🇩🇪🇯🇵🇵🇭🇿🇦) consisting of medical practitioners, engineers, operators and many more functions!

💰 Raised over US$100M funding from the same investors who backed Canva, Uber, and AirBnB.

What’s Next?

Our next phase is defined by strategic growth and innovation. We’re continuing to grow our world-class team, attracting the brightest minds in creativity, technology and healthcare. Combined with substantial investment in our technology, we're focused on making a tangible difference through transformative healthcare solutions that improve the lives of millions across the globe.

You’ll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your copy will drive these metrics whilst building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, etc.

This isn’t just about writing fast or writing pretty. It’s about writing copy that performs - built on insights, backed by testing, and aligned with our mission to make healthcare accessible and human.

• Own conversion copy across key patient touchpoints from webpage to onboarding to long-term retention
• Translate complex health topics into hyper-clear messaging that builds trust and drives action
• Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.)
• Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging
• A/B test your work and optimise it using data and best-practice techniques
• Ensure consistency in tone, narrative, and brand messaging across channels and formats
• Collaborate closely with design, lifecycle, product and growth teams to shape and scale the patient experience
• Unlock your time by building AI into your approach

• You bring extensive experience writing conversion-focused copy for D2C brands, and have an instinct for messaging that converts
• You’ve written across an entire customer journey, so you (a) know how to thread cohesive messages throughout and (b) can pivot tactics and best-practice to each stage of the journey
  • Specific experience with landing page optimisation, email marketing, and UX writing preferred
• You’re a sharp, empathetic writer who can balance clarity with persuasion
• You’re experienced with AB testing and are energised by data, feedback, and iteration - you see every word as testable and every result as a learning opportunity
• You have a strong sense of ownership, you’re curious, and you believe that collaboration and feedback leads to better outcomes
• You’re efficient, and can identify what matters most in ambiguous situations

Nice-to-haves (but not deal-breakers)

• You have experience mentoring junior writers and uplifting writing quality across a team
• You have a knack for process improvement, using internal systems and AI writing tools to scale great copy efficiently
• You have experience in a regulated space (ideally health, but including fintech, insurance) and understand how to balance compliance with compelling messaging

• Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
• We move at incredible speed - You’ll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You’ll spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn’t have it any other way
• We will invest in your career - You’ll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows.
• We are all owners - You’ll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow. Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling
• We play as hard as we work - From our annual Eucalympics (Olympic themed hackathon), monthly health & fitness allowances, free weekly barista coffees, funded social clubs, quarterly rooftop parties and weekly catered fireside chats, we know how to let our hair down!
• We’ll have your back when you need us the most - You’ll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility’s #WeNeedMoreLeave campaign), as well as our Employee Assistance Programme

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.