Lead GTM Engineer

Reporting to the Director of Sales Systems & Data, the Lead Go-to-Market (GTM) Engineer will play a critical role in designing and scaling the technical infrastructure that powers our entire revenue engine. This is a highly strategic and hands-on role that bridges software engineering principles with RevOps strategy. You will architect resilient, AI-powered systems with a primary focus on accelerating pipeline generation by driving efficiencies for both the front-line GTM teams (Sales, Marketing, and Customer Success) and their operational partners (RevOps, Proposal Ops, etc). This is a full time, remote position on our team. Occasional travel may be required for in-person team events or meetings. 

What You’ll be Doing:

AI & Automation Engineering

• Own the design, testing, and iteration of automation systems that scale pipeline generation (e.g. increased conversion rates, increased “speed to lead”, reduced time/effort per SQO).
• Propose and execute pipe gen experiments on different personas / segments to optimize and ultimately hand off successful new pipe gen strategies to sales team
• Discover new ways to access, connect, and “weaponize” new data sets – both internal and external – to create new methods of generating and converting pipeline.
• Accelerate revenue team efficiency through AI & automation to expedite repeatable workstreams – prospect research, email copywriting, call prep – and maximize reps’ time on highest value activities to generate pipeline.

Cross-Functional Leadership

• Regularly collaborate with Enablement, Revenue Leaders, and others to continually improve AI-driven pipe gen strategies using “on-the-ground” feedback.
• Serve as a subject matter expert in GTM engineering best practices, educating revenue teams on automation and data-driven execution.
• Translate GTM strategy into scalable systems using software engineering best practices (rapid prototyping, iteration, testing, CI/CD).

Tech Stack Ownership

• Oversee continuous feature enablement, adoption, and optimization across the tech stack (e.g. Salesforce, Gong, Outreach, Snowflake) with a focus on capabilities that accelerate pipeline generation
• Proactively monitor the AI tech landscape to evaluate new vendors and identify opportunities to maximize the efficiency of our GTM technology ecosystem.

What Success Looks Like in This Role:

• Pipeline Conversion: Increase SAL → SQO conversion rates from <1% to ≥6%.
• Rep Productivity: Increase unique prospects engaged per rep by 50% through AI-powered prospecting.
• Reduce “NRGA”: Reduce the amount of time spent on Non-Revenue Generating Activities by 30%.
• Speed to Lead: Achieve <5-minute average MQL-to-rep response time.

What you’ll bring: 

• 2+ years of demonstrable experience designing and deploying automation, AI, and/or ML systems in a GTM context (prospecting, forecasting, coaching, data enrichment).
• 4+ years of experience in a revenue-facing role with a deep understanding of GTM motions, ideally with quota-carrying experience, or in a similarly technical role with significant exposure to supporting GTM teams.
• Strong technical background integrating Systems of Record (e.g. Salesforce), Systems of Action (e.g. Zapier, Clay, n8n, Slack), and Systems of Intelligence (e.g. Snowflake, Looker) to drive tech stack ROI and efficiency
• Deep knowledge of the modern B2B sales motion with a focus on pipeline generation, ideally with experience in the tech / mental health / benefits space and (quota-carrying experience is a huge plus). 
• Familiarity with modern AI/agent frameworks (e.g., ReAct agents, predictive scoring, conversation intelligence).
• Proven track record of leading cross-functional initiatives, driving adoption of new systems and workflows, and using metrics/outcomes to optimize.
• Strong project management skills, able to translate strategic GTM objectives into technical execution.
• A software engineering mindset: rigorous about testing, observability, data hygiene, and iteration cycles.
• Comfortable in a fast-paced, high-growth environment with multiple competing priorities.

The target base salary range for this position is $132,000 - $165,000, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.