We’re hipages - Australia’s #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we're on a mission to transform the trade industry and improve lives.
With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose.
We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.
About the role:
This role will lead two cross-functional teams - the first drives homeowner experiences (across web and mobile) along with tradie acquisition and engagement, the second drives martech implementation and personalisation initiatives. You’ll be responsible for delivering significant business outcomes by improving the way hipages attracts, engages and retains tradies and homeowners.
Why join our Product team?
- Hybrid working model - 50% work from home
- In-house Talent Development team to prioritise personal and career growth
- Competitive salary, benefits and perks, plus equity via our Employee Share Program
- Cross-functional collaboration
- Hands-on learning opportunities and workshops for continuous upskilling
How you will add value:
- Own the strategy and roadmap for homeowner growth, tradie acquisition and personalisation initiatives.
- Lead the execution of key projects that improve repeat job posting and LTV of homeowners.
- Guide the development of a personalisation platform, including Martech integrations and data activation frameworks.
- Champion UX modernisation across homeowner platforms to provide consistent app/web experiences, e.g. redesigned pages and improved navigation, etc.
- Devise innovative and creative solutions e.g. features/tools to drive acquisition of first party data.
- Ensure product work aligns with campaign objectives across SEO, SEM, lifecycle and brand marketing.
- Partner with marketing, design, engineering and data to deliver outcomes through modular, testable experiments.
- Actively contribute to hipages’ broader Product Management practice, helping to raise the bar in craft and collaboration.
About you:
- 5+ years in Product Management, including leading product teams.
- Background in SaaS, marketplaces or B2C mobile app environments.
- Track record of delivering products that improve acquisition, engagement and LTV.
- Strong experience in UX optimisation, product-led growth and experimentation frameworks.
- Strong commercial and technical acumen.
- Experience with tools like Mixpanel, Tableau and A/B testing platforms.
- Experience with marketing tech (CDP, OCP, B2B tools) and personalisation systems is a plus.
Life at hipages:
We’re more than just a workplace - we’re a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.
You’ll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it’s why 85% of our team say their leader is great.
And there’s more:
- Diverse, collaborative teams that love solving problems
- Agile squads, hackathons, off-sites and roadshows
- Extra leave for birthdays, volunteering, and more
- Healthy snacks, continental breakfast and fresh fruit
- Sydney CBD office near Town Hall and Gadigal Stations
- Tailored growth support, mentoring and stretch projects
- A vibrant social scene - we work hard and have fun doing it
We prioritise Diversity:
At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member, and a leader.
We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation.
Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement- we’d love to hear from you.
We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant.
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Top Skills
hipages Group Sydney, New South Wales, AUS Office
Pitt St, Sydney, New South Wales, Australia, 2000
