Lifecycle Marketing Executive

About us:

We’re hipages - Australia’s #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we're on a mission to transform the trade industry and improve lives.

With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose.

We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.

About the role:

We’re constantly innovating and have big plans for the upcoming financial year. As a Lifecycle Marketing Executive you’ll be an integral part of our Customer Marketing team to help bring our lifecycle strategies to life across both tradie and homeowner audiences.

As our next Lifecycle Marketing Executive, you’ll be empowered to re-shape how hipages engages our tradie and homeowner audiences. You won’t just execute on briefs, you’ll bring the customer voice to the table, work with our teams on strategies that activate, engage and retain, and bring those to life across critical programs of work.

This is more than just email marketing. We think bigger - and we hope you do too. From journey design to campaign optimisation, creative testing to cross-functional collaboration, you'll play a key role in building meaningful, lasting connections with our customers.

This role reports to our Senior Customer Marketing Manager and offers a full-time, hybrid opportunity.

Why join our marketing team?

• A clear company purpose and a STRONG brand 
• Hybrid working model - 50% work from home
• Cross-functional collaboration
• In-house Talent Development team to prioritise personal and career growth
• Competitive salary, benefits and perks

How you will add value:

• Execute and optimise lifecycle programs across tradie and homeowner audiences, using an omni-channel approach (email, push, in-app).
• Translate briefs into action, crafting engaging messages and customer-first experiences across our owned channels.
• Support go-to-market initiatives with clear, consistent communications that drive product adoption, customer activation and retention.
• Collaborate with cross-functional teams to ensure campaigns are aligned and effective.
• Champion the customer, bringing their needs into campaign strategy, creative execution, and channel selection.
• Write copy that converts - from lifecycle comms to one-off campaigns - and help coordinate creative assets including email templates and in-app messages.
• Use a test-measure-learn approach to experiment with content, incentives, cadence, and formats, always aiming for smarter performance.
• Monitor and report on campaign effectiveness, using data and insight to inform future iterations.

About you:

• 3+ years of customer marketing experience - automation, lifecycle comms, multi-channel initiatives and personalised campaigns 
• A customer-first mindset and proven copywriting chops, you know how to tell a great story that drives action.
• Hands-on experience with marketing automation tools like Braze or Salesforce Marketing Cloud.
• Comfort working cross-functionally, especially in fast-moving squads or cross-discipline teams.
• Experience with customer journey mapping, campaign execution, and reporting.
• An eye for detail and bonus points for basic design (Photoshop) or HTML skills but we’ll support your growth if you’re still building in these areas.
• A love for learning. Whether you’re sharpening your existing skills or exploring new ones, you’re open, curious, and up for the challenge. Understanding of lifecycle/customer marketing and important moments within it
  

Why you’ll thrive here

You’ll be part of a supportive, ambitious team that genuinely cares about delivering value to customers and having fun while doing it. You'll get to shape real outcomes and take ownership of your work, all while backed by a business that’s investing heavily in its future, and yours. 

Life at hipages:

We’re more than just a workplace - we’re a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.

You’ll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it’s why 85% of our team say their leader is great.

And there’s more:

• Diverse, collaborative teams that love solving problems
• Agile squads, hackathons, off-sites and roadshows
• Extra leave for birthdays, volunteering, and more
• Healthy snacks, continental breakfast and fresh fruit
• Sydney CBD office near Town Hall and Gadigal Stations
• Tailored growth support, mentoring and stretch projects
• A vibrant social scene - we work hard and have fun doing it

We prioritise Diversity:

At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member, and a leader.

We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation.

Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement- we’d love to hear from you.

We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant.

#LI-DS1 #LI-Hybrid