Lifecycle Marketing Executive

Big Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology. 

This platform powers iconic marketplaces like RedBalloon, Adrenaline, Experience Oz, and Everything NZ and provides a comprehensive suite of software products and services designed to help experience operators grow their businesses. We are committed to encouraging people to choose ‘stories over stuff’ and are on track to deliver an experience every second by 2030.

We are The Experience Network.

As a Lifecycle Marketing Executive, you’ll deliver engaging customer campaigns across email and SMS leveraging our marketing automation platform. You’ll be focused on the execution of campaigns that support the broader customer journey and collaborate cross-functionally across marketing, brand, production, and e-commerce.

Key Responsibilities

Lifecycle Marketing & Campaign Execution

• Execute and optimise lifecycle programs using Salesforce Marketing Cloud (Salesforce experience highly regarded but not required)
• Own end-to-end lifecycle campaign execution including ideation, build, QA, deployment, and reporting
• Support go-to-market initiatives by delivering campaign plans that align with brand and commercial priorities
• Proactively identify opportunities for A/B testing, campaign concepts, optimisation, and overall performance uplift
• Actively monitor and report on campaign effectiveness to inform continuous improvement of your campaigns
• Collaborate with Paid Performance and Brand teams on monthly subscriber acquisition initiatives

Experience and Skills Required

• 2-4 years in email marketing, CRM, or Lifecycle Marketing roles
• Hands-on experience with marketing automation tools like Salesforce Marketing Cloud, Braze, Klaviyo etc.
• A degree in marketing, communications or a related field is preferred
• Strong attention to detail and a passion for customer-centric marketing
• Excellent written and verbal communication skills with proven stakeholder collaboration
• Experience with customer journey mapping, campaign execution, and reporting.
• Experience working in a fast-paced, cross functional teams - ideally in a SME environment or within a platform business
• Familiarity with subscriber acquisition programs or personalisation is a plus

What’s In It For You? 

At Big Red Group, we are committed to empowering people to experience more. If you're ready to lead with purpose, make a tangible impact, and help shape the future of BRG, we’d love to hear from you! 

What you need to know:

• Community:  Expect team days, experiences, co-design sessions, learning and innovation and cross functional planning days as part of your normal experience with us.
• Connection: Enjoy quarterly roadshows, employee resource groups, book club, offsites, and weekly community lunches to foster genuine connections across the group.
• Growth: Leadership development programs, External speakers, Talent Academies, mentorship opportunities, your growth and well-being are our priority. 

Our Hybrid Culture approach sees all of our teams in-office three days a week for collaboration, including our Monday All In Day with a community lunch for the whole team. We believe we are better together.

At Big Red Group, we believe diverse perspectives drive innovation and success. We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone – regardless of background, identity, or ability – has the opportunity to thrive.