Lifecycle Marketing Manager (Contract)

We’re hipages - Australia’s #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we're on a mission to transform the trade industry and improve lives.

With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose.

We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.

About the role:

In this fixed term contract, you’ll lead and accelerate how hipages engages household customers across the lifecycle, with a strong focus on driving repeat engagement and incremental owned jobs.

Reporting to the Head of Customer Marketing, you’ll work closely with the Customer Marketing, Marketplace Growth, and Marketing Strategy & Go To Market teams to optimise existing lifecycle programs, identify high-impact opportunities, and build a clear roadmap for what comes next.

This role is an initial 3-month full-time contract (to end of April 2026), with the potential to transition to a part-time (2/3 days per week) role for the remainder of 2026, subject to performance and business needs.

This is a hands-on role suited to someone who enjoys quickly getting across complex systems, improving what’s already in the market, and delivering measurable impact.

Why join our marketing team?

• 💪 A clear company purpose and a STRONG brand 
• 💻 Hybrid working model - 50% work from home
• 🤸‍♀️ Cross-functional collaboration
• 🪴 In-house Talent Development team to prioritise personal and career growth
• 🍾 Competitive salary, benefits and perks

How you will add value:

• Define priorities: Partner with Customer Marketing, Marketplace Growth, and Marketing Strategy & Go To Market to identify and prioritise the highest-impact lifecycle initiatives for households.
• Optimise lifecycle journeys: Review, design and refine lifecycle programs through structured testing to improve repeat engagement and repeat job posting.
• Use insights to guide decisions: Leverage customer data, research and behavioural signals to uncover needs, friction points and growth opportunities.
• Deliver personalisation at scale: Lead household lifecycle execution across Braze channels, including email and web/app push.
• Drive experimentation and learning: Plan, run and evaluate experiments, using results to iterate and scale what works.
• Write with purpose: Craft clear, action-driving messages using CX and copy best practices.
• Communicate impact: Share results, insights and recommendations with stakeholders to drive alignment and momentum.

About you:

You’re a commercially minded lifecycle marketer who’s comfortable operating at both strategic and executional levels, and who thrives in cross-functional environments.

You’ll bring:

• 5+ years’ experience in lifecycle, customer or data-driven marketing (experience in SaaS, subscription or platform businesses preferred)
• Strong hands-on experience with tools such as Braze, Salesforce Marketing Cloud or HubSpot
• Experience working closely with Product, Design and Engineering teams
• Proven experience running experiments and using insights to improve performance
• Strong communication and storytelling skills and are able to clearly articulate impact and recommendations
• A genuine curiosity about customers and their behaviour
• A metrics-driven mindset with a bias toward action and optimisation

Why you’ll thrive at hipages

We move fast, back each other and care deeply about making a difference for our customers. You’ll join a supportive, high-trust team that values practical execution, clear thinking and a healthy dose of fun along the way.

Life at hipages:

We’re more than just a workplace - we’re a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.

You’ll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it’s why 85% of our team say their leader is great.

And there’s more:

• Diverse, collaborative teams that love solving problems
• Agile squads, hackathons, off-sites and roadshows
• Extra leave for birthdays, volunteering, and more
• Healthy snacks, continental breakfast and fresh fruit
• Sydney CBD office near Town Hall and Gadigal Stations
• Tailored growth support, mentoring and stretch projects
• A vibrant social scene - we work hard and have fun doing it

We prioritise Diversity:

At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member, and a leader.

We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation.

Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement- we’d love to hear from you.

We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant.

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