Manager Alliance Marketing (RapidScale)

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
RapidScale is looking for a Manager of Alliance Marketing to lead and execute co-marketing initiatives with a portfolio of strategic technology partners. In this role, you'll work closely with key Alliance Partners to co-develop and execute integrated marketing programs that increase joint visibility, support partner-sourced pipeline growth, and position RapidScale as a premier hybrid cloud managed services provider.
You'll be the primary marketing point of contact for 4-8 partners and will collaborate cross-functionally with sales, alliances, finance, and creative teams to build scalable, data-driven campaigns aligned to joint go-to-market objectives.
Key Responsibilities:

• Serve as the marketing lead for assigned Alliance Partners, managing the execution of co-branded marketing programs that align with joint pipeline goals.
• Collaborate with key Marketing and Alliance leadership/stakeholders to shape the partner marketing strategy, including messaging, campaign planning, and resource allocation.
• Build and manage annual and quarterly co-marketing plans with each partner, inclusive of digital demand gen, partner enablement, ABM, thought leadership, and limited event sponsorships.
• Drive MDF/Co-Op program utilization with partners; oversee the planning, submission, execution, and ROI tracking of funded initiatives.
• Coordinate closely with partner marketing contacts to amplify joint value propositions through newsletters, win wires, social campaigns, landing pages, and content syndication.
• Collaborate with Finance and Sales to align marketing activities with partner-influenced sales goals and to track progress against revenue and pipeline targets.
• Work cross-functionally with internal Content and Design teams to develop campaign assets, sales tools, and thought leadership that reflect shared brand narratives.
• Maintain a unified campaign calendar across partners and ensure visibility into key initiatives across internal teams.
• Leverage partner-provided research, persona insights, and best practices to continuously refine campaign targeting and messaging.
• Ensure accurate and consistent representation of partners and RapidScale in joint materials, directories, and digital properties.

Qualifications:

• Bachelor's degree in marketing, business, communications, or related field and 6+ years of relevant experience
  • OR master's degree and 4+ years of experience
  • OR Ph.D. and 1+ year of experience
  • OR 10+ years of experience without a degree
• At least 1 year in a lead or management role, preferably within partner or alliance marketing
• Strong background in B2B technology marketing, ideally with experience supporting partner ecosystems
• Proven track record building and executing joint marketing campaigns with technology alliances
• Familiarity with MDF/Co-Op programs, lead attribution models, and pipeline-influenced marketing reporting
• Strong written communication and campaign planning skills across digital, ABM, and partner enablement efforts

Preferred Qualifications:

• Experience with major partner ecosystems such as AWS, Microsoft Azure, Google Cloud, VMware, Zerto, Mimecast, or Veeam
• Working knowledge of Salesforce (SFDC) and marketing automation platforms
• Comfort in presenting program results to internal stakeholders and partner marketing teams