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At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The Consumer Marketing Manager is responsible for accelerating reach of Lilly medicines to patients, faster by developing and executing innovative marketing strategies. This role requires a deep understanding of consumer behavior, market dynamics, and the ability to leverage data analytics to inform decision-making.
This role will lead the efforts to expand consumer marketing capabilities- identifying, leading, and building industry-leading consumer capabilities and skills.
Key Responsibilities:
- Develop and implement comprehensive marketing plans in partnership with global colleagues that align with the business unit's strategic objectives and revenue targets.
- Execute with excellence across priority consumer initiatives.
- Lead cross-functional teams to ensure successful product launches, brand building, and consumer engagement initiatives.
- Utilize market research and consumer insights to identify opportunities for growth and differentiation.
- Collaborate with brand team, medical affairs, and market access teams to optimize product positioning and messaging.
- Manage marketing budgets and assess the effectiveness of marketing campaigns.
- Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly.
- Foster strategic partnerships and relationships with external stakeholders, including healthcare professionals and patient advocacy groups.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field
- Proven experience in consumer marketing within the regulated environment
- Strong analytical skills and experience with data-driven marketing decision-making
- Excellent communication and Leadership skills (particularly in cross functional collaboration, decision making and leading without authority)
- Ability to work collaboratively in a fast-paced and dynamic environment
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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