Marketing Activation Specialist, Australia & New Zealand

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

FISKARS

MARKETING ACTIVATION SPECIALIST

OUR ROLE

As the Marketing Activation Specialist for Fiskars, you will play a key role in championing our brand in the Australia and New Zealand markets. With a strong focus on instore excellence (on- and offline), our mission will be to develop and execute a comprehensive marketing strategy that aligns with Fiskars' global vision while tailoring it to resonate with local audiences. Working closely with internal teams and external partners, you will drive brand and business growth through creative and impactful campaigns and instore executions. This role offers the opportunity to work in a dynamic, international environment, where you will collaborate with global stakeholders, including central brand and marketing teams and local sales management, to deliver compelling brand experiences. If you're passionate about (shopper) marketing, strategic thinking, and driving growth through creativity, this is the perfect role for you.

This position is based in Sydney, Australia and reports to our interim Head of Marketing, Maaike Brink. The role is full-time and hybrid.

WHAT YOU’LL DO AT FISKARS

Responsibilities:

• Develop and execute local marketing activation plans to drive business and brand growth, aligning with central guidance and global strategies.
• Support local business development by identifying growth opportunities and optimizing ROI through effective marketing initiatives.
• Ensure brand consistency and excellence in execution across all consumer and shopper touchpoints, including secondary promotional displays.
• Collaborate with the Sales team to create and analyse in-store campaigns and promotions, ensuring maximum impact.
• Support new product development (NPD) launches and execution, in alignment with FOD guidelines and local market needs.
• Strengthen relationships with key customers and support business development through retailer events and trade fairs.
• Partner with the Media Tower team to manage local media campaigns, including retailer-specific and generic media, and oversee influencer collaborations.
• Owns local PM budget allocations.
• Locally responsible for trade (sell-in) decks, brochures, POS materials, etc.
• Management of selected local websites CMS.
• Supports Sales and be the marketing contributor for product related initiatives e.g. range rationalizations.

WHO YOU ARE

Experience:

• Degree in Marketing, Business or Management.
• 3-5 years’ experience with a focus on shopper marketing execution/Trade marketing. 
• Understanding of (digital and physical) shopper marketing and marketing efficiency in a multichannel environment.
• Understanding and experience of (international) branded consumer goods business and trade.
• Proven track record of formulating marketing plans to drive results for a consumer brand. 
• Strong commercial outlook and an ability to drive revenue growth through marketing activities.
• Well organized with a can-do-approach to getting things done, walk the talk.

START YOUR JOURNEY AT FISKARS GROUP

We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV in ENGLISH today! Don’t worry about a cover letter, your application is enough indication of your interest.

We are committed to protecting your personal data, so we only accept applications through our career website.

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Last day of application:

2025-03-06

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At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.

Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.

Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

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