The APAC Marketing Analyst will serve as a strategy and analytics lead within the Asia Pacific region of ResMed’s Marketing Analytics team. As we continue an exciting evolution for Marketing, you will help to shape team strategy, influencing best direction for Analytics for the coming years while partnering closely with key functional teams to implement a new operating model.
Partnering with NA/EMEA peers, you will balance hands-on delivery with project leadership/ownership, improving data accessibility through automated dashboards/reporting and turning data into actionable insights that enhance teams’ decision-making. You will navigate ResMed’s complex data environment, working with GTS (IT/Engineering), Legal, and Privacy, to curate, understand, and socialize new data sets for the APAC region, enhancing knowledge of customer behavior in the APAC region, and influencing business decisions across your peers and leadership.
The Marketing Analytics Team supports all global commercial teams within Marketing, which include Consumer and Provider Marketing, Digital Marketing, Brand, and eCommerce and collaborates closely with teams such as Sales, MarTech, Customer Insights, Finance, Product, and IT.
Responsibilities
Partner with key stakeholders across the business to define data needs and translate them into actionable insights
Ensure business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives and consulting with business partners
Interpret data using analytical skills to identify risks, areas for improvement and opportunities
Proactively engage across teams to identify root cause/trends around product adoption/churn issues, revenue shifts and/marketing impact
Collaborate with data owners to support data governance programs and process
Develop graphs, reports, and presentations of key data insights with strong business acumen to communicate effectively with business leaders across the organization
Establish a core capability and function that can work across various business groups, balancing ongoing and ad-hoc requests for information and insights with strategic initiatives
Expand discovery work around capturing global data in [currently] lesser available markets, working with other Analytics leads, GTS, and MarTech teams
Represent Marketing Analytics in key-initiative cross-functional teams
Influence process improvement for data representation and monitoring, data information-sharing, and project intake and prioritization, with the ability to push past roadblocks to find innovative solutions
Facilitate data accessibility and data interpretation for key non-analytics teams
Enable the acceleration toward digital transformation and E2E measurement of integrated marketing experiences, focusing on improving the ability to ‘test, iterate, and scale’ to extract the most value out of campaigns
Qualifications and Experience
·3+ years working in data analytics or business intelligence management role
Strong analytical skills with proficiency in database design, SQL and data visualization tools
Extensive experience in identifying business needs, distilling large data sets into actionable insights that drive business value
Mastery in data visualization across business data sets. Advanced experience building with BI Solutions (Tableau, PowerBI)
Strong organization and backlog-triage skills in a dynamic, cross-functional environment
Ability to build strong relationships and collaborate effectively across diverse teams with the capacity to lead projects and people
Experience with stakeholder management and prioritization of request
Process orientation with great documentation skill
Experience working with IT and other teams to manage data capture from other source systems
Expert with SQL
Experience with tools such as Snowflake and dbt (or similar)
Experience with Google Analytics and Data Studio
Expert skills with Excel and PowerPoint
Preferred
Sales/Marketing/Sales/Product data analysis experience a plus
Comfort pulling data from external sources using APIs
Experience working within HubSpot and Salesforce Marketing Cloud
Experience working with brand and creative teams to co-develop marketing campaigns for deployment across multiple channels
Experience with Shopify, Asana, Miro, JIRA, Confluence, and statistical modelling tools.
Experience working across the APAC environment (Australia, New Zealand, China, Japan, India, Southeast Asian, Korea)
#LI-APAC
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
