Marketing Associate (Werkstudent)

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are looking for an enthusiastic and self-motivated Working Student/Werkstudent to join our incredible Field Marketing Team based in Munich, Germany!
If you're an ambitious individual who wants to build a career in Marketing but doesn't know where to start, then we want to work with you.
As a marketing working student you will collaborate with our marketing team on various stages of a campaign, from execution to promotion to follow up activity. Your insightful contribution will help us develop and expand our customer impact. You will work closely with several team members responsible for different tasks, and other departments within the Munich office.
This experience will allow you to acquire a range of marketing skills, provide you with industry knowledge and clarify your career goals. You will gain insight into the way organisations operate and how to overcome challenges. Ultimately, you will gain broad marketing experience and learn how to work in any fast-paced environment.
You will gain experience in:

• Solutions & Industry Marketing Campaigns
• Partner Marketing
• Marketing Automation & CRM
• Events
• Data Analysis

To be eligible for this paid working student position, you will be a BWL degree student (or equivalent) studying a relevant marketing degree and graduating next year in 2027.
Qualifications
Requirements:

• Currently enrolled in an accredited university working on a relevant BWL Degree in Marketing (or equivalent)
• Must be a student for the full duration of the working student placement and graduating in 2027
• Must be available to start on 18th May 2026
• Commit to the 12 months working student duration (20 hours per week)
• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• A quick, yet thoughtful decision maker who knows when to ask questions, when to act, when to escalate, and when to ask for help
• Highly collaborative, team-oriented, detailed, well organized with ability to manage time and multitask
• Excellent written and verbal communication in German and English
• Passion for storytelling and identifying trends
• High proficiency in MS Office Suite of Products (Word, Excel, Outlook, PowerPoint) and Business Intelligence/Data Analyst tools

To be successful in this role you will have:

• A strong desire to learn, accompanied by a professional drive
• Passion for the marketing and working in the IT industry
• Enjoy a fast-paced and innovative environment
• Ability to develop relationships within multi-cultural teams
• Hungry to always improve and offer the best version of yourself

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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