About this role
The Australian Marketing team, based in Sydney, is a dynamic and collaborative group of experienced marketers dedicated to driving the growth of BlackRock’s business in Australia and New Zealand. Our team is responsible for creating and implementing local marketing initiatives that span both BlackRock and iShares’ investment capabilities, client segments, and distribution channels. Our culture is built on innovation, open communication, and a client-first mindset. We value continuous learning, creativity, and strategic thinking, fostering an environment where every team member feels empowered to contribute their unique perspectives.
We are seeking a motivated and detail-oriented individual to join our Australian Marketing team. This individual will be responsible for managing and executing marketing campaigns across the complete range of marketing disciplines, but with a focus on digital campaign activations. This role reports into the Director of Wealth Marketing.
Your role will be to develop marketing campaigns targeting financial advisers, retail investors and institutional audiences. Marketing activities will vary by segment, but will include developing campaign web pages, supporting in-person and online events (e.g. webinars), developing advertising assets, updating product collateral, managing client communications and email programs, as well as working closely with our regional marketing teams (event, digital marketing, and content) and corporate communications to deliver activities.
Key Responsibilities:
- Digital Campaign Development and Execution: Develop and implement comprehensive digital marketing plans, tailoring campaigns to support new product launches, promotions, and ongoing programs, ensuring alignment with business objectives and local audience resonance.
- SEO/SEM and Website Management: Partner with agencies to optimize search engine marketing (SEM) and search engine optimization (SEO) strategies to improve online visibility and drive traffic, while regularly updating and enhancing the Australian website with relevant content and features for an improved user experience.
- Email Marketing and Digital Content Creation: Design, manage, and execute targeted email marketing campaigns to engage clients and drive conversions, while creating high-quality digital content for various platforms, ensuring it is compelling, informative, and aligned with brand messaging.
- Events and Regional Collaboration: Organize and support digital events such as webinars as well as in-person events and industry sponsorships. Coordinate with stakeholders to ensure successful execution and measure event success. Work closely with regional digital marketing teams to enhance integrated digital marketing campaigns and share best practices.
- Metrics Analysis and Compliance: Monitor and analyze digital campaign metrics to assess performance and identify areas for improvement, ensuring all activities comply with local regulations and company policies through effective governance frameworks.
Qualifications and Experience:
- 4-6 years of experience with proven experience working in financial services (marketing, media, product strategy or research); experience in asset management industry is preferred
- Strong and persuasive writing skills
- Confidence to independently develop and articulate strategic insights
- A solid understanding and curiosity to learn about the investment management industry including investment products, client segments and the competitor landscape
- Able to work in a fast-paced dynamic environment, be involved in many projects simultaneously and meet deadlines
- Highly effective in developing relationships with cross-functional and cross-regional team members
- Strong project management skills, including an ability to move projects forward in a complex environment
- Proven experience working with media and creative agencies – from campaign briefs, asset development, media planning and reporting.
- Passionate, creative and self-motivated individual who works collaboratively in a high performance, team environment.
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.
