The Role
Covetrus is a global animal health technology and services company dedicated to advancing the world of veterinary medicine. With over 5,500 employees across 19 countries, we are committed to supporting passions, fostering opportunities, and establishing progressive practices.
We are seeking a senior marketing leader to join our team on a permanent basis and are flexible for this role to be based out of Brisbane (Northgate) or Sydney (Erskine Park). Reporting to the Managing Director, APAC, you will be responsible for leading a team and the overall B2B marketing strategy across Australia and New Zealand including wholesale distribution, technology solutions, and training/consulting brands.
Your main responsibilities will include –
- Strategic leadership in developing and executing a comprehensive marketing strategy for products, services and partnerships including leading omni-channel marketing strategies and cross chanel campaigns that drive customer acquisition, engagement and retention.
- People leadership of a diverse marketing team based throughout Australia and New Zealand including day to day supervision, coaching and development, performance evaluations, provision of constructive feedback, and identification of opportunities for professional development and training.
- Leading the team in the development of clear value propositions to target audiences in relation to products and services as well as ensuring high quality externally facing content is produced through thought leadership, customer stories, webinars, sales collateral, videos, website content, and product related blogs.
- Oversight of the digital strategy, driving digital transformation initiatives that link to customer engagement and revenue generation.
- Leading product management and new product development from concept and feasibility to launch and lifecycle management.
- Leading corporate communications, media relations, and reputation management strategies.
- Closely collaborating with internal departments (in particular our sales and customer service teams) to analyse sales, customer and market data in order to identify business growth opportunities.
About You
To be successful you will have;
- Bachelor degree in Marketing and/or Business (advantageous) combined with at least five years’ experience in a similar role where you have owned marketing responsibilities within a complex, international business.
- Demonstrated people leadership experience and success in working with a geographically dispersed team.
- Demonstrated exposure to developing omni-channel marketing strategies.
- A proven track record for demonstrating B2B product growth through implementation of successful marketing strategies.
- Proven experience managing campaigns across a variety of digital and offline channels, including paid media, social media, email marketing, content marketing, and catalogues.
- Strong understanding of customer journey mapping, segmentation, and data analytics.
- Proficiency with marketing automation tools, CRM platforms, Google Analytics, and other digital marketing technologies.
- Familiarity with SEO, SEM, and paid media strategies across Google, Facebook, Instagram, LinkedIn, and other platforms.
- The ability to use your initiative and think ‘outside the box’ for creative solutions.
Why Join Us?
At Covetrus, we’re proud of our family friendly culture and respectful workplace. We embrace diversity in our workforce and encourage applications from like-minded persons from all walks of life. Covetrus team members are eligible to access a suite of fantastic benefits, to help them look after themselves, their family and their beloved pets. These include –
- Generous discounts on our range of animal health food & enrichment products.
- Access to Perkbox/Boost apps for discounts on everyday shopping & amazing health & wellbeing resources.
- Additional leave benefits – annual birthday leave, paid parental leave, & the option to purchase additional leave.
- Flexible hybrid Work From Home options & dog-friendly offices (select roles and locations).
- Free 24/7 access to our Employee Assistance Program.
- Reward & recognition through our quarterly Values Awards and our Service Anniversary Awards.
- Professional development through our Leadership Development & Emerging Leadership courses.
- Access to annual flu vaccinations.
- Annual volunteer days.
Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
