We are seeking a creative and organised Marketing & Events Coordinator. Collaborating closely with the marketing team, this role ensures seamless execution of events and other marketing activations that align with Specialized’s brand values. The ideal candidate is a creative and detail-oriented professional with a passion for cycling. They have strong organisational skills, and the ability to build meaningful connections with partners, vendors, and the cycling community. Working closely with ambassadors and athletes to ensure an authentic association between the brand and athlete.
The Marketing and Events Coordinator at Specialized plays a pivotal role in creating experiences that inspire riders and elevate our brand. This position combines event planning expertise with marketing savvy to execute impactful campaigns and events.
Key Responsibilities:
Marketing:
- Support the planning and execution of targeted marketing campaigns and social media activities
- Collaborate with cross-functional teams to align marketing efforts with commercial objectives
- Act as a brand ambassador, maintaining Specialized's brand integrity across all touchpoints
Events:
- Plan, execute, and evaluate events, coordinating with staff, retailers and external partners and create complementary market campaigns
- Lead and coordinate staff at events, defining roles and responsibilities and be the point of contact for external partners
- Oversee event materials, demo bikes, and Specialized vehicle fleet.
- Work cross-functionally with retail and sales teams to align on goals and maximise impact.
- Manage event budgets, timelines, and reporting.
- Act as a visible and approachable representative of Specialized in the cycling community.
Sports Marketing:
- Manage relationships with athletes and ambassadors, ensuring effective brand representation and collaboration
- Track performance and manage commitments to optimise brand impact.
What You’ll Need to Win:
- 1-2 years’ experience in marketing, event coordination, or project management – preferably in sports, outdoor, or lifestyle industries.
- A degree in Marketing, Event Management, or a related field is ideal.
- Passion for cycling and familiarity with the cycling industry is a must.
- Excellent organisational and multitasking skills, you're calm under pressure and detail obsessed.
- A collaborative and proactive approach with great communication skills.
- Hands-on attitude – you’re happy loading bikes, setting up tents, and leading activations.
- Flexibility to travel and work weekends as needed for events.
- Basic bike mechanic knowledge is a bonus.
Other Requirements:
- Valid Australian Driver’s License
Join us at Specialized and play a vital role in creating exceptional experiences that drive our brand forward. If you are a detail-oriented marketing professional with a passion for cycling, we want to hear from you!
