Marketing Manager - AI and Brand (12 month max term contract)

Centric is owned by Findex, Australia and New Zealand’s largest independently owned wealth and accounting business. Backed by Findex’s deep expertise in managed accounts, investment management, and technology, Centric is building a leading managed accounts brand in the market. 

This is not a traditional marketing role. We’re looking for a self-starting, AI-native marketer who can build and scale a brand from the ground up. You’ll own the full marketing function for Centric, from brand and positioning through to campaigns, demand generation, and sales enablement. 

Reporting to the Head of Marketing and part of the Senior Leadership Team, you’ll work closely with Product, Growth, Investment, and the Findex Marketing team to deliver a unified brand strategy. 

*Location: Sydney or Melbourne 

What Makes This Role Different 

• Full-stack execution: You create, design, write, and launch, not just manage agencies. 
• AI-first: You use AI tools daily to accelerate content creation, research, design, and workflows. 
• Generalist mindset: Comfortable across brand strategy, content, campaigns, and sales enablement. 
• Builder mentality: You thrive in ambiguity and enjoy creating something new. 
• End-to-end marketing ownership: You’re responsible for both building the brand and driving growth outcomes. 
• Commercial impact: You think in terms of pipeline, engagement, and performance, not just output. 

 
Key Responsibilities 

• Own and execute Centric’s brand, positioning, and AI-enabled marketing strategy. 
• Plan and deliver campaigns across channels using AI to drive demand, engagement, and pipeline. 
• Create and scale high-quality content (copy, design, video, social) leveraging AI tools daily. 
• Partner with Product and Growth to support go-to-market, sales enablement, and continuously optimise performance. 

About You 

• 5+ years’ marketing experience, ideally in financial services. 
• Proven ability to develop brand strategy and execute it yourself. 
• Strong storytelling, content creation, and modern marketing tool skills (AI, design, social, video). 
• Experience delivering campaigns or marketing activity that drives measurable outcomes (engagement, leads, or growth). 
• Self-directed, commercially minded, and comfortable working autonomously. 

This role is for someone who wants to build, not just manage, using creativity, AI tools, and initiative to bring a brand to life. 

Why join Centric? 

At Centric, we make managing wealth simple, flexible and rewarding. Our online platform gives Advisers and Investors the confidence to build and grow wealth. From smart, tailored investment options to intuitive reporting and portfolio management. At the heart of this is Specialist Private Capital Ltd., where we bring together deep investment expertise, innovative in-house solutions and access to specialist global asset managers.  

We’re a team that believes in making a real difference. Built in partnership with Advisers, Centric is focused on helping people and their clients thrive, while offering our people the opportunity to be part of a growing business shaping the future of advice-led investing. 

For the Community - The Findex Community Fund (FCF) is dedicated to giving back to the communities we serve. Since 2018, we have donated over $4.3 million to more than 800 charities across Australia and New Zealand. Collectively, our team has dedicated over 9,000 volunteer hours, making a tangible impact in their communities through personal engagement.  

For You - At Findex, we focus on developing our people first. With structured training and development opportunities, we allow our people to grow their career in a way that sets them up for success. We actively support our people by giving them extra support to external studies that is relevant to their role.   

For our Customers - Together, Findex and Centric champion the success of over 75,000 Australasian businesses, helping them grow with expert advice, fresh thinking, and top-tier professional services. Here, you’re empowered to work in a way that brings out your best — supporting your growth, your team, and the clients who trust us to make a real difference.