As an Australian based Marketing Manager in a remote working environment, you will be responsible for driving campaign strategy in the region. You will personally develop and execute marketing initiatives to build awareness and consideration of Instructure’s products across APAC. As a key member of the Marketing team, you will collaborate across marketing and sales teams to achieve ambitious growth targets. The ideal candidate will have strong integrated marketing experience, and possess the ability to direct regionally-specific campaigns. Instructure has proven, difference-making products, and we’re looking for the same qualities in candidates for this position. This role reports to the Director of Marketing, APAC.
Responsibilities:
- Develop quarterly and yearly campaign strategies and programs to achieve our business goals
- Work closely with stakeholders and contributors to drive campaign execution and optimisation. These teams include brand marketing, content marketing, field marketing and communications. Your goal is to collaborate with these teams to drive programs to completion, and be responsible for outcomes.
- Collaborate with sales and operations teams to build and execute account based marketing (ABM) programs.
- Continually analyse and optimise campaigns, so you can react and adjust our campaign strategies and plans accordingly.
- Analyse campaign results against program, lead, brand and pipeline goals.
- Become a subject market expert in market conditions, personas, competition, buying cycles/process and our solutions - in order to drive campaign strategy, create compelling program design and copy, and CTAs that drive engagement.
- Own end-to-end coordination/execution of campaigns including emails, advertising, digital media, social, content syndication and events.
- Develop and manage program timelines and communicate to stakeholders on status. Constantly and consistently update tasklists and timelines to maximise your team members’ workload and availability. You will drive programs to completion.
- Manage external vendors, including program planning, budgeting, deliverables, and timelines, and performance.
Success Metrics:
- Campaign engagement (View through, open rates, click through rates)
- Brand awareness (Brand tracking, website performance, content performance)
- Demand funnel KPIs (volume, conversion, velocity, value)
- Sourced and Influenced Pipeline
- Sourced and Influenced Bookings
- Campaign ROI
Requirements:
- Bachelor's degree in Marketing or Business.
- 5+ years experience in a similar campaign management role.
- Exceptional attention to detail, highly organised with great project management skills; ability to juggle multiple programs/priorities.
- Experience with marketing automation (Marketo or equivalent) experience.
- Experience with marketing tools such as ABM (Demandbase, 6sense), and CRM (salesforce)
- Excellent strategic and creative thinking skills.
- Self-starter and proactive mindset, with a passion for building and driving process improvements.
- Experience across APAC markets, including but not limited to Australia and New Zealand, North Asia, Southern Asia and South East Asia.
- Ability to develop or bring in program management tools and best practices is a huge plus.
- Experience in education, or EdTech is desired.
We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.
