Sony Pictures Television (SPT) — is one of the television industry’s leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating 24 wholly-owned or joint-venture production companies in 12 countries, as well as linear and digital channels around the world.
Based in Sydney, Australia and reporting to the Marketing Director for ANZ, the Marketing Manager will be responsible for managing Television and Home Entertainment Distribution marketing campaigns and go-to-market strategy for all Sony Pictures Entertainment (SPE) television product in Australia and New Zealand. In addition, this position will also assist the wider Marketing department on the marketing campaigns for Sony Pictures features product on occasion and when required. It will also work closely with SPE's Marketing team in Los Angeles (L.A.) and Regional teams, ensuring all marketing plans are fully aligned with customer objectives and SPT’s overall business strategies.
This role requires a combination of excellent marketing experience and exceptional oral and written skills coupled with analytical and financial knowledge.
Responsibilities
Key responsibilities include but are not limited to:
Responsible for developing and managing Marketing Plans for Sony Pictures TV titles (and Feature Films where required) including recommendation of release strategy for each including dating, pricing and customer and consumer marketing programs. Strategies to reflect excellent commercial, customer and consumer focused thinking.
Management of the title P&L and TV Marketing Budget, including management of marketing investment, lifecycle management.
Brief Media, Publicity and Promotional Agencies, where relevant, and work with all Agency partners to deliver best-in-class campaign activity.
Liaise with marketing and publicity title leads in LA and London to adapt plans to local clients and secure local publicity and promotion opportunities with talent. Coordinate interviews with journalists and talent as required.
Manage all creative materials including briefing and approval for all advertising assets.
Manage delivery of all key marketing assets to clients as required including trailers, key art, EPKs.
Work with the SPT Distribution Sales team to maximise revenue across Portfolio including tailored marketing programs for key clients.
Support as required, catalogue campaign approvals and lifecycle management.
Develop and maintain strong relationships with clients including formulating and executing trade marketing programs.
Support Marketing Director with all local screenings requirements for L.A., Sydney and Auckland; invite creation and distribution, sourcing venues, liaison with U.S. and Deluxe regarding DCP requirements and timely delivery, liaising with graphic designer, RSVP management, catering, etc.
Manage key media lists into system for L.A. in preparation for distribution of DPK’s.
Entering marketing Purchase Orders when necessary and ensure vendor invoices are then sent promptly in for payment.
Create and/or adapt sales decks for customer presentations.
Support Marketing Director and Department as required.
Candidate Requirements
Typically 5+ years in marketing with some or all of that experience in a media or related business.
University Degree preferred. Degree graduate majoring in marketing, media and or communications would be an advantage.
Experience within entertainment, content distribution, media.
A high standard in influencing and interpersonal skills, in order to build and develop strong client and internal relationships.
Strong commercial acumen and proven experience managing a wide range of budgets, ensuring spend aligns with overall P&L goals.
Experience with and knowledge of media distribution business in Australia and New Zealand.
Excellent communication, presentation skills, planning and analytical capability.
Knowledge of and interest in existing digital entertainment businesses, usage models, and future offerings.
MS Office Suite, Excel proficiency required.
Ability to meet deadlines and multi-task.
Please note that this role is based in Australia. In order to enable us to meet statutory and regulatory obligations of the Australian immigration system you must have the appropriate immigration permission needed to work and reside in Australia for the duration of the employment.
Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to any characteristic which is protected by applicable law, for example including their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).
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