Does this sound like you?
You are an innovative, commercially driven marketing leader who will formulate and execute marketing campaigns for Gartner Conferences, driving conference attendee revenue. In this role, you will create and execute complex marketing and digital campaigns that result in paid self-service registrations or qualified sales leads that convert to paid registrations. Your ability to understand business roles and use this knowledge to develop engaging, value-based messaging and multi-channel marketing approaches is essential. You will collaborate closely with conference program management, the conference marketing portfolio lead, and client-facing sales and service delivery associates to achieve or exceed conference registration volume and revenue goals for assigned events.
What you will do:
Develop deep product and agenda expertise: Work with product business and technology insights and conference program management to understand product offerings and conference agendas, positioning and communicating the value proposition of Gartner and the conference to potential attendees.
Drive segmentation and differentiation: Develop segmentation strategies, competitive differentiation, targeted marketing, and market opportunity assessments.
Craft compelling messaging: Create value-based product and conference messaging, positioning, and storylines for conference promotion (existing and new launches) across email, collateral, video, web, SEM, and other channels.
Leverage client and attendee insights: Drive and use external client and conference attendee survey data from Customer Insights to inform campaign strategy and launches.
Optimize channel mix: Use the Digital Marketing Center of Excellence and analytics tools to identify the best channel mix and drive optimal ROI on campaign spend.
Align campaigns to the buyer journey: Define and execute campaigns aligned with the buyer journey—from awareness to lead acquisition to registration—leveraging retargeting to maximize engagement.
Empower sales teams: Improve sales teams’ ability to authentically engage with segments through easy-to-absorb prospect conversation scripting and conference materials, maintaining a central repository for sales support tools.
Promote program-specific opportunities: Cultivate and execute program-specific promotional opportunities (conferences, co-branding partnerships, etc.) that generate leads and build sales pipelines.
Monitor and optimize campaigns: Execute all campaign elements, continually review performance metrics, identify innovative ways to drive demand, and revise campaigns accordingly.
Report and collaborate: Actively monitor demand conversion and registrations, identify challenges and solutions, and report results to stakeholders.
Influence cross-functional teams: Interact with various functional groups, develop and present marketing plans, and influence thinking and approach to conference messaging and promotion.
What you will need:
Metrics-driven mindset: Minimum of 5+ years’ experience in outbound/digital marketing with direct responsibility for delivering revenue through marketing and sales channels.
Bachelor’s degree preferred.
Exceptional project management skills.
Expertise in marketing campaign creation, lead management, and pipeline conversion.
Data-driven and analytical: Experience with Google Analytics is a plus.
Excellent interpersonal, collaborative, and communication skills.
Email marketing experience: Familiarity with marketing automation tools such as Eloqua or similar platforms.
Understanding of design principles.
SEO/SEM expertise.
Web content creation and management: Experience with Adobe Experience Manager is a plus.
Balanced analytical and creative skills: Able to understand data and analysis and use it to calibrate campaigns and create better content and copy.
Willingness to travel within Australia, and internationally, if required.
#LI-MA2
#Hybrid
Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work?
Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer?
Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
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