Marketing Manager - Trade

The Role

Work for one of the largest appliance brands globally – Haier. Together with the cutting-edge Fisher & Paykel team, you’ll be joining a business on an exciting innovation journey. This partnership is driving future focused solutions that are reshaping the appliance industry, making it a fantastic time to come on board.

We’re looking for an experienced marketer to take on the role of Marketing Manager - Trade, leading partner marketing channel strategies and campaigns across Australia.

The Marketing Manager - Trade is responsible for deeply leveraging our commercial partnerships across retail, builder and kitchen specialist channels to deliver brand and product marketing objectives.

This is achieved through two distinct but complementary workstreams:

Co-Marketing, which targets the end consumer through our trade partners’ channels to build brand awareness and drive product conversion; and

Trade Partner Enablement, which targets the trade partners themselves to build advocacy, belief and share of their business for our brand and products. Contributing to the overall achievement of market share, revenue & profit objectives and overall brand health.

Key Role Responsibilities include

Co‑Marketing planning, alignment and performance, along with delivery and operational execution.

In addition, the role is responsible for driving Trade Partner Enablement and strengthening partner advocacy.

Leading Co-Marketing and Trade Partner Enablement activity across Australia, working with retail, builder and kitchen specialist partners to drive brand awareness, product advocacy and consumer conversion.

Operating at both a strategic and executional level, collaborating closely with local and global sales, marketing and brand teams to deliver aligned outcomes.

So that's the role, who are you?

You will have demonstrated experience, (3-5+ years) as a Marketing Manager with strength in B2C Co-Marketing and Trade Partner Enablement across retail consumer electronics, consumer goods or FMCG or related industries.

Proven ability to build effective commercial partner relationships that drive brand advocacy and conversion.

What we offer

We can give you the rare opportunity to move into a large, complex global organisation headquartered in NZ, where you will gain wide exposure across the business. This role has diverse and exciting challenges and the chance to continually learn and develop.

Along with a competitive salary, flexible working, ongoing development and excellent growth and progression opportunities, as a valued member of our team, you’ll enjoy generous discounts on Fisher & Paykel and Haier products.

Ready to take the next step in your marketing career? Join us and help shape the future of our brand through powerful partnerships and industry‑leading execution.

Don’t forget to include your CV and a cover letter — it helps us really get to know the person behind the application!

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Fisher & Paykel is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.