Marketing Manager

• Help protect over 5 million Australians, making a real difference in their lives during their most challenging times
• Take advantage of well-being initiatives designed to support your mental and physical health, ensuring a balanced lifestyle 
• Free onsite gym and classes

At TAL, we’re supported to live our best lives. With flexible and blended working options, discounted insurance, and wellbeing initiatives, we know we’re valued. 

 You’ll work alongside some of the brightest and most capable colleagues in the industry, with leaders who inspire, support, and include everyone. We foster a culture where everyone belongs.  

Collaborating in person strengthens our social bonds and powers better problem-solving. Together, we face challenges and grow stronger. We connect to include, celebrate, reward, and recognise each other.

You’ll play a vital role in enhancing customer experiences across TAL brands to drive engagement and loyalty. This includes creating personalised email, SMS, and web campaigns, simplifying processes, and helping customers confidently use self-service tools to manage their policies. This hands-on role covers both planning and execution from designing end-to-end customer journeys and propositions, to messaging, campaign strategy, and continuous optimisation based on data and feedback. 

In This Role You Will: 

• Lead and deliver retention-focused campaigns that add customer value and drive TAL’s growth. 
• Promote digital adoption and collaborate cross-functionally to enhance the customer journey and resolve technical challenges. 
• Ensure all initiatives align with budgets, strategic goals, and deliver measurable value through ongoing evaluation. 
• Manage campaign execution—overseeing timelines, budgets, risks, and communicating clearly with internal teams. 
• Act as the main stakeholder contact to secure approvals, develop go-to-market plans, and ensure seamless campaign delivery 

• Minimum 3 years experience in similar role
• Proven experience in planning, briefing, and delivering campaigns focused on customer retention
• Exceptional project management capabilities, consistently delivering campaigns within scope, timeline, and budget
• Strong teamwork skills, effectively partnering with both internal teams and external partners
• Demonstrated proficiency in digital marketing tools and platforms, including email marketing software and CRM systems

TAL is one of Australia’s leading life insurers, committed to inclusion, and supporting the career growth of our diverse workforce. We’re proud to be:  

• An Inclusive Employer – Recognised as Employer of Choice for Gender Equality by the Workplace Gender Equality Agency and Bronze Tier Status within the Australian Workplace Equality Index  

• Diversity Champions – Member of Diversity Council Australia, Australian Disability Network, Pride in Diversity and Champions of Change  

• Reconciliation Advocates – Read our Innovate Reconciliation Action Plan. 

• We welcome applications from people with diverse experiences, perspectives and backgrounds including Aboriginal and Torres Strait Islander people, caregivers, individuals living with disabilities, people from culturally diverse backgrounds and the LGBTIQ+ community.  

• Need adjustments during the recruitment process? Let our team know by getting in touch with us here.—we’re here to support you. 

You’re always accountable for your actions. You never give up. You strive to find the best outcomes for customers and partners. And you value working together to find the best solutions for problems.   

As part of the recruitment process, there are several checks which may be conducted to demonstrate your eligibility for a role at TAL including Criminal History, Bankruptcy, Entitlement to Work, Regulatory and Reference Checks.  

#LI-Hybrid

Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone’s responsibility.

If you are already a TAL employee please apply via the SmartRecruiters button in Workday and navigate to the Employee Portal. This is important to ensure that your application is recorded accurately.