Founded in Hong Kong in 2016 by the French couple Delphine Lefay and Diego Dultzin Lacoste, OnTheList isa leading premium flash sales concept in Asia and the Middle-East. OnTheList works to minimize the problem of excess stock by turning past-season inventory into sustainable opportunities. OnTheList works directly with retail brands and official distributors, turning old inventory into opportunity by providing a sustainable way for brands to sell past-season items that would have otherwise ended up in landfills, while providing the best deals and steep discounts to our OnTheList members. Since launching in Hong Kong in 2016, OnTheList has hosted over 5,200 flash sales and has built a community of over 1.3 million members across all regions. We’ve since expanded to Singapore, Australia, Malaysia, Korea, Shanghai, Beijing, Thailand, and Dubai.
Sustainability is rooted in who we are and motivates us to continue our mission. To date, we have saved over 8.2 million items from ending up in landfills. Forming OnTheLove, our CSR initiative, has allowed us to deepen our commitment to minimizing our carbon footprint while working with local organizations and hosting regular charity sales.
At OnTheList, our values guide everything we do: Family Spirit is driven by humility, fostering genuine connections with our community. Panache reflects our passion for delivering exceptional experiences, while sustainability is rooted in our commitment to creating a positive impact on the world around us. Excellence is driven by the cooperation of our teams.
WHAT WE WILL TRUST YOU WITH...
The Marketing Manager will play a key role in shaping and executing OnTheList’s marketing strategy in Australia, working closely with local and regional teams.
This is a true 360-degree marketing role, covering the full marketing mix from brand development to hands-on execution across CRM, digital channels, partnerships, PR, and performance analysis. You will have the autonomy to test, learn, and drive marketing initiatives tailored to the Australian market. You will also manage and mentor one junior marketing team member.
This position is ideal for someone who enjoys making things happen and turning ideas into action.
Key Responsibilities
Marketing Operations & CRM:
- EDM Management: Own and execute our email marketing strategy to members for private and public sales. Ensure flawless execution, quality, and alignment with brand standards and internal directives. You will manage the full campaign lifecycle from invitee management to in-event communications and post-event follow-up.
- CRM & Insights: Analyse CRM and campaign data to refine segmentation, improve engagement and conversion, and support the premium membership program through targeted strategies.
- Marketing Tools & Systems: Act as the local expert on our marketing platforms proactively identifying opportunities to improve efficiency, accuracy, and performance.
Development:
- Brand Awareness & Acquisition: Own the brand awareness and member acquisition strategy for Australia, with a strong focus on database growth and engagement.
- Innovation: Propose and execute marketing campaigns and initiatives, bringing new ideas to life from concept through to delivery.
- PR & Media Relations: Develop and manage PR initiatives, including relationships with PR agencies, journalists, and media partners to strengthen brand visibility.
- Partnerships: Identify, develop, and manage strategic partnerships with corporates, chambers, clubs, schools, and other relevant organisations.
Team Leadership and collaboration:
- Manage and develop our marketing team member, providing guidance, mentorship, and clear direction.
- Collaborate with our IT, CS and E-commerce teams and build strong relationships with Marketing and CRM managers across other markets.
WHAT IT TAKES…
- 5 years of marketing experience, within the retail or the e-commerce
- Hands-on experience across multiple email marketing platforms and CRM systems. Experience with “Insider” is a real plus.
- Excellent project management skills with proven ability to manage multiple projects and priorities simultaneously.
- Data-driven mindset with ability to analyse campaign performance and extract actionable insights.
- PR experience or established connections with PR agencies is recommended
- Experience in luxury retail is a plus
- Experience managing or mentoring team members is a plus
Who you are
- Curious & Proactive: Always looking for opportunities to improve and innovate.
- Execution-Focused: Loves to make things happen from idea to implementation.
- Autonomous: Self-starter who can work independently and make decisions with confidence.
- Detail-Oriented: Meticulous about quality and consistency in all communications.
- Collaborative: Builds strong, effective relationships across internal teams and with external partners.
What We Offer
- Growth & Autonomy: The opportunity to shape and own marketing strategy for a growing market with real autonomy to test and implement your ideas.
- Luxury Brand Exposure: Connect with premium brands and build valuable partnerships in the luxury retail space.
- Impactful Role: Join at a pivotal growth stage where your contributions will directly shape our success in Australia.
- Dynamic Environment: Work in a fast-paced, international company with exposure to global teams and diverse perspectives.
