Marketing Specialist, Asia Pacific – Application & Data Security

Location: Hong-Kong Kowloon, Hong Kong

Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. From quantum applications and artificial intelligence to cybersecurity and 6G innovation, our solutions empower critical decisions rooted in human intelligence. Operating at the forefront of aerospace and space, cybersecurity and digital identity, we’re driven by a mission to build a future we can all trust.

In Hong Kong, Thales has enjoyed a presence since 1997 and our local capabilities encompass solutions and services in areas such as air mobility management, citizen protection with identity management and biometrics, mobile connectivity solutions, payment services, software monetization and data security. Based on this comprehensive portfolio, we develop platforms that enable tighter integration between our solutions and other systems for operators of services and infrastructure that are vital to society.

Key Responsibilities:
•    Support execution of regional and field-led campaigns relevant to specific target audience in Asia Pacific through various channels and tools
•    Organize events and associated campaigns such as webinars, user groups, in-person events, workshops, and tradeshows.
•    Collaborate with channel marketing manager to support key partners co-marketing activities
•    Partner closely with BDR to ensure lead handoff and follow up.
•    Plan and develop localized content for marketing campaigns, activities and events – internal and external - including social media posts, email, brochures, newsletters, etc.
•    Co-ordinate requirements for promotional material and support localized and market-relevant copywriting, artwork, and content for events and digital media.
•    Social Media Engagement – Plan and implement social media campaigns and post marketing updates through social channels, aligned with global guidelines.
•    Track KPIs, analyze campaign performance, and optimize ROI using tools like Marketo, SFDC, and PBI
•    Deliver regular reports on lead flow, program performance, and pipeline impact and ensure data-driven decision-making by analyzing trends, lead quality, and campaign effectiveness
•    Conduct market research on industry trends, competitor analysis, and cybersecurity breach, compliance and regulations to support marketing strategies

Requirements:
•    3+ years experience in event or digital marketing, demand generation, or channel marketing, with B2B technology vendor preferred
•    Proven success in event management, digital campaigns, and partner marketing.
•    Highly proficient in written and verbal communication skills in English. Other APJ language mastery will be a strong plus
•    Agile, results-driven, and collaborative at managing multiple projects in a fast-paced environment.
•    Proficiency in graphic design and AI marketing tool is a strong plus, 
•    Experience in SFDC, Marketo, PBI or similar tools is a plus

What we offer:
•    Opportunity to gain hands-on experience in the cybersecurity industry
•    Exposure to the APJ cybersecurity market
•    Mentorship and guidance from experienced professionals
•    Opportunity to learn and shadow different marketing functions if you can manage the workload
 

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At Thales, we’re committed to fostering a workplace where respect, trust, collaboration, and passion drive everything we do. Here, you’ll feel empowered to bring your best self, thrive in a supportive culture, and love the work you do. Join us, and be part of a team reimagining technology to create solutions that truly make a difference – for a safer, greener, and more inclusive world.