The Marketing Automation Specialist at MyPass Global provides expertise in marketing automation and supports the marketing team through various activities including email campaigns, market analysis, and operational excellence. This role requires maintaining the marketing database, executing customer marketing activities, and optimizing performance based on data insights.
MyPass Global is a multi-award-winning workforce compliance software company. Our cutting-edge technology helps companies in high-stakes industries reduce risk, save up to 70% on back-office costs, and create safer work environments through our digital workforce solutions.
With our industry-first digital Skills Passport, workers can seamlessly manage their training and competency information. In essence, we are building a global worker credentialing platform designed to create safer, more connected, and agile workplaces. As we rapidly expand with offices worldwide, we are seeking the next generation of innovative MyPassers to join us in shaping the future of our industry.
The role:
- The purpose of the Marketing Specialist is to provide expertise and support in marketing automation, marketing operations, marketing technology stack and lifecycle marketing programs at MyPass Global. The work of the Marketing Specialist supports the Marketing team in always achieving operational excellence, so shared GTM goals can be reached. The Marketing Specialist tracks and analyses market intelligence, performance metrics, feedback from GTM teams and voice of customer to continually improve execution and the buyer/customer experience, contributing to the attainment of business outcomes.
Day to day:
- Perform email marketing campaigns and email nurture programs aligned to the buyer and customer lifecycle
- Grow and manage the marketing database, enriching data while maintaining hygiene and data currency
- Support the Marketing Programs Manager, Director of Marketing and Customer Success team in executing customer marketing activities, including but not limited to meetups, webinars, customer appreciation and advocacy initiatives etc
- Support the marketing team by tracking project and task progress for integrated marketing campaigns
- Perform event setup, audience acquisition, registrant communications and platform logistics for the ongoing webinar program
- Provide expert advice and custody of martech stack
- Provide Marketing Operations expertise and support for the Marketing team, interlocking with relevant cross-functional teams
- Build best practice automation workflows
- Support Director of Marketing in strategic initiatives
- Analyse market research, database attributes, performance metrics, feedback/input collected from GTM teams and voice of customer to inform optimisation efforts.
- Reporting of metrics and results in focus areas
Our ideal MyPasser:
- Bachelor’s degree in Marketing, Communications or relevant field
- 3+ years’ experience in marketing automation and email marketing for B2B technology companies, ideally SaaS
- Proficient in Hubspot for marketing automation, lead scoring, data management and email campaigns
- Ability to slice and dice the database and perform complex audience segmentation and list builds
- Knowledge and experience in martech, eg. webinar platforms, account intelligence tools, ABM tools, product-led growth tools etc.
- Excellent written communications skills Strong understanding of how to tailor content for different channels, audiences, industries and markets
- An agile, adaptable self-starter and team player with a can-do attitude
- Experience using design tools such as Canva or Adobe Creative Suite would be highly regarded
- Hubspot certifications would be highly desirable
- Adhere to the standards of behaviours outlined in our company values
Life at MyPass:
- Flexible Hybrid - Ability to mix your working week between the MyPass office and your home office
- Paw Friendly - Pet-friendly office in the CBD
- Celebrate You - Gift cards on your work anniversaries
- Be Healthy - Wellbeing policy with a strong focus on whatever makes you feel good from the inside out, free subscription to the WithU app and complimentary office yoga & pilates sessions
- Fuel Your Growth Journey - Unlocking your potential with a blend of in-person and online learning and development opportunities
- Be Comfortable - Casual Friday every day!
- We Love to Have Fun - Team outings, weekly lunches, team events, the list goes on…
- Generous Employee Referral Program - Rewards for referring top talent
MyPass champions diversity at all levels of the company, and we live by our core values that set us apart. We cultivate an inclusive culture and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are dedicated to creating a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work.
Top Skills
Hubspot
MyPass Global Sydney, New South Wales, AUS Office
18 Jamison St, Sydney, New South Wales, Australia, 2000
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